Maruhiro Department Store Kawagoe Branch "Taiwan Fair" Offers Tasting Experience of Honey Water Made with Award-Winning Beekeeping® Taiwanese Longan Honey

Toaen, a company with over 100 years of beekeeping history in Taiwan, will exhibit at the "Taiwan Fair" to be held at Maruhiro Department Store Kawagoe Branch from April 29 (Wed/Holiday) to May 4 (Mon/Holiday), 2026.

This event, held during Golden Week, gathers Taiwanese gourmet food and culture, attracting attention as a popular project where visitors can experience the charm of Taiwan while in Japan.

At the venue, they will mainly feature Beekeeping®'s award-winning "HONEY ViVa Longan Honey" and offer a tasting experience of "Longan Honey Water" to make its appeal more accessible.

HONEY ViVa Longan Honey won the Grand Prize (First Place) in the Overseas Products category at the "8th Honey of the Year" organized by the Japan Honey Meister Association.

<Maruhiro Department Store Kawagoe Branch Taiwan Fair Event Information> ・Period: April 29 (Wed/Holiday) - May 4 (Mon/Holiday), 2026, 10:00-19:00 (17:00 on the last day) ・Venue: Maruhiro Department Store Kawagoe Branch Event Hall

*Please check the "Taiwan Fair" website for details. https://www.maruhiro.co.jp/events/view/15625

[HONEY ViVa Longan Honey boasting triple awards in Japan and Taiwan] The main star of this exhibition will be "HONEY ViVa Longan Honey," one of the flagship products of Toaen's beekeeping brand, Beekeeping®.

"HONEY ViVa Longan Honey" is honey sourced from longan flowers, a specialty of southern Taiwan, characterized by a woody aroma reminiscent of a forest and a rich, profound sweetness. It is a natural honey with a deep, beautiful amber color, and its high nutritional value, including abundant protein, is also one of its attractions.

In recent years, it has received high acclaim in Taiwan, winning excellent awards at both the 2025 Taiwan Longan Honey Quality Competition and the Chiayi County Longan Honey Competition.

Furthermore, in Japan, it received the Grand Prize (First Place) in the Overseas Products category at the "Honey of the Year," a specialized honey evaluation event, making it a honey highly regarded in both Japan and Taiwan.

"HONEY ViVa Longan Honey" scheduled for exhibition during the fair.

[Experience Taiwanese food culture "Honey Water" on the spot]

At the venue, they will offer tastings of "Longan Honey Water" made with the award-winning Taiwanese longan honey.

In Taiwan, the culture of drinking honey diluted with water is deeply rooted in daily life, as a way to replenish hydration on hot days, refresh after meals, or soothe the throat. Among these, honey water is loved as "Taiwan's summer taste."

The unique mild sweetness and elegant aroma of longan honey spread even more lightly when diluted with water, making it easy for anyone to drink. Through this tasting, visitors can experience the seasonal feeling and food culture of Taiwan while in Japan.

[Recommended for Mother's Day gifts]

Coinciding with Golden Week, honey gifts will also be suggested as presents for Mother's Day.

Honey, with its gentle natural sweetness, is easy to incorporate into daily meals and is a popular item as a gift for those who care about health and beauty.

Additionally, highly nutritious royal jelly is also recommended as a higher-grade gift to express daily gratitude.

At the venue, a selection of Taiwanese longan honey, other Taiwanese honeys, and royal jelly will be available for gifts to loved ones.

Popular No.1 gift set featuring award-winning Taiwanese honey.

[Future Exhibition Schedule]

Toaen (Beekeeping®) will continue to promote the charm of Taiwanese bee products and food culture throughout Japan.

<Taiwan Culture Festival 2026 ft. Nakano Ward> ・Venue: Nakano Ward Office / Nakano Shiki no Mori Park ・Period: June 26 (Fri) - 28 (Sun), 2026 ・Hours: - June 26 (Fri) 15:00-20:00 (Shiki no Mori Park venue) - June 27 (Sat) 11:00-20:00 (Nakano Ward Office + Shiki no Mori Park venue) - June 28 (Sun) 11:00-19:00 (Nakano Ward Office + Shiki no Mori Park venue) ・Content: An event where visitors can experience Taiwanese culture with the theme "Taste, Learn, Enjoy."

<Honey Festa 2026> ・Venue: Ginza Phoenix Plaza ・Period: July 24 (Fri) - 26 (Sun), 2026 ・Hours: 10:00-19:00 ・Content: A specialized event gathering honey from all over Japan.

At future events, we will continue to provide opportunities to experience the natural blessings and food culture unique to Taiwan through tastings.

[About Toaen and the beekeeping brand 'Beekeeping®︎']

Toaen is a beekeeping company with over 100 years of history in Taiwan, operating its own apiary in Chiayi, southern Taiwan, and producing high-quality bee products. Furthermore, it has established trust as a bridge between Japan and Taiwan by expanding its business through partnerships with apiaries in Japan.

In 2023, bee