Founded in 1992. The 24k gold jewelry brand loved worldwide, "PRIMA GOLD"

June 26, 2026

Prima-J Inc.

To Whom It May Concern,

Founded in 1992. The 24k gold jewelry brand loved worldwide, "PRIMA GOLD"

Due to a decrease in the gold market price on the NY market, prices will be reduced by an average of 10%

"Pure Gold Prima Gold" - New lower prices effective July 1st

Prima-J Inc. (Headquarters: Chuo-ku, Tokyo; Representative: Mitsunori Shibuya) will implement new, lower prices for its 24k (K24) gold jewelry brand, "Pure Gold Prima Gold," effective July 1, 2026 (Tue).

"Pure Gold Prima Gold" is a 24k (K24) gold jewelry brand handled by PRANDA, a company based in Thailand. Since its establishment in 1992, the brand has expanded to over 80 stores worldwide, delivering jewelry made with pure gold of 99.9% purity or higher to customers globally. In Dubai, it has achieved high acclaim, with a total of 7 stores located in places such as 7-star hotels and within the Grand Hyatt. With its sophisticated designs and exceptional quality, it continues to captivate many celebrities.

In Japan, we sell exclusively through our official online shop, as well as our Rakuten and Amazon stores. We deliver authentic pure gold jewelry with assured quality and trust.

https://www.shop.primagold.jp/

https://www.rakuten.co.jp/24k-shop/

24k gold jewelry with enduring value

Pure gold is characterized not only by its beauty as jewelry but also by its unchanging value as an asset. Prima Gold's 24k gold jewelry is popular for its rarity, using only pure gold with a purity of 99.9% or higher. Even with classic designs, when finished with pure gold, which has a deep, rich yellow hue, the jewelry possesses a presence and elegance that sets it apart from other precious metals. Prima Gold, with its deep understanding of pure gold, creates highly designed jewelry that is both unique and understated. The appeal of 24k gold jewelry lies in its ability to be worn as a stylish accent and a symbol of status.

[Product Overview]

Product Name: Pure Gold Jewelry Prima Gold

New Price Release Date: July 1, 2026

Price: Average 10% reduction

Sales Locations: No physical stores in Japan; online sales only. https://www.shop.primagold.jp/ Rakuten https://www.rakuten.co.jp/24k-shop/

Features:

The hallmark of Prima Gold jewelry is the luxurious feel and unique designs that can only be expressed with pure gold. The silk line, individually engraved on the surface of the pure gold, imparts a calm and elegant texture to the 24k gold, offering a new dimension of pure gold's charm. The exquisite balance and beauty achieved through handcrafted work, and the value as jewelry created by the generous use of pure gold. This is jewelry that delivers an authentic presence unlike any other.

Inquiries regarding products: E-mail [email protected]

[Company Profile]

Company Name: Prima-J Inc.

Representative: President Mitsunori Shibuya

Headquarters Address: 2-2-3 Nihonbashi, Chuo-ku, Tokyo RISHE UCF4F

Year Established: September 1994

Capital: 5,000,000 yen

Number of Employees: 5

Business Activities: Import, wholesale, and retail of jewelry.

<Inquiries from the press>

Prima-J Inc. Contact: Mitsunori Shibuya

TEL: 03-6869-1024 FAX: 03-3502-1412

E-mail: [email protected]