Tokyu Fudosan Holdings Selected for "Digital Transformation Stock 2026" with DX Vision "Digital Fusion" and Cumulative Investment of 100 Billion Yen

Tokyu Fudosan Holdings Corporation (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Hiroaki Hoshino; hereinafter "the Company") announces that it has been selected for the "Digital Transformation Stock 2026" (hereinafter: DX Stock), certified by the Ministry of Economy, Trade and Industry and the Tokyo Stock Exchange. This selection is based on the evaluation of its DX strategy integrated with management strategy, organizational and human resource development for strategy realization, and examples of AI utilization for ① deepening existing business models and ② creating new business models. This marks the second time the Company has been selected for the DX Stock.

The DX Stock is a system that selects companies listed on the Tokyo Stock Exchange that have built internal mechanisms to promote DX leading to improved corporate value and have demonstrated excellent results in digital utilization.

This award recognizes the Company's efforts to achieve advanced DX by committing to over 100 billion yen in DX and new business investments cumulatively from FY2025 to FY2030, as aimed for in its DX vision "Digital Fusion: Removing all boundaries with the power of digital."

Evaluated Items

1. Management Vision and Business Model In the Company Group, DX is positioned as one of the overall policies in the long-term vision "GROUP VISION 2030." After a rebuilding phase in the 10-year long-term management policy since 2021, DX initiatives have permeated throughout the entire Group. Currently, in the strengthening phase, the virtuous cycle of three Xs—"EX (Employee Experience Value)," "CX (Customer Experience Value)," and "BX (Business Model Transformation)"—is at the core of the DX strategy. Recognizing the rise of generative AI as a significant opportunity, the Company aims to accelerate value creation through speedy DX driven by AI utilization. *"Tokyu Fudosan Holdings 2025 DX Report" (URL: https://pdf.irpocket.com/C3289/hZTq/lClo/CoQx.pdf)

2. Organizational Structure and Human Resource Development for Strategy Realization Under the Director in charge of DX, a sophisticated promotion system has been established, linking two digital organizations—the "Group DX Promotion Department" and the "Group CX and Innovation Promotion Department"—with the DX functional company "TFHD digital." DX is promoted by maximizing AI utilization in both "defense" (enhancing cybersecurity) and "offense" (aggregating and utilizing information within the Group). In human resource development, the newly established DX promotion human resource development program "Super Bridge Person System" from last fiscal year has been highly evaluated. This system involves transferring personnel from real estate sites to DX departments for two years to foster individuals with both real estate domain knowledge and digital skills to lead projects.

3. DX Initiatives Under the aforementioned strategy and system, the Company Group has created numerous concrete examples of DX. The examples evaluated for the DX Stock are as follows.