July 29 (Wed) 16:00– Seminar for Executives: New Graduate Recruitment Strategies from Theory and Practice

Companies that succeed in hiring have one thing in common: they place talent strategy at the heart of their business strategy.

That’s all.

・Don’t let well-being remain just a concept

・Think of recruitment as marketing

・Executives must communicate the vision themselves

Whether or not a company can make this shift is the key differentiator.

In this seminar, we will explain through real examples:

✔ Why employee well-being directly impacts hiring results

✔ The moment new graduates decide, “I want to work here”

✔ How SMEs can design winning recruitment strategies

✔ The three decisions executives must make starting tomorrow

Speakers:

・Yusuke Iida, who has supported organizational development for over 5,000 companies

・Yosuke Ishii, deeply experienced in frontline new graduate recruitment and ranked #1 in Japan’s “Best Workplaces” for four consecutive years

This is a seminar combining theory and practice—“A New Graduate Recruitment Seminar for Executives.”

☑ You know education is a priority, but you don’t know how to implement it

☑ You want employees to grow not only professionally but also personally through their work

☑ You aim to build an organization where employees take initiative and achieve self-fulfillment

☑ You want your employees to be truly committed

Part 1: Yusuke Iida, Representative Director, Leading Mark Co., Ltd.

How an organizational strategy improved turnover rate by 20% in three years and increased revenue 15-fold

There was a time when we believed, “Hire people with excellent skills and experience, and the business will grow.” Back then, our turnover rate exceeded 30%, employees didn’t stay, and we saw zero business results. From that experience and supporting over 6,000 companies, we learned one truth: “There is no universal formula for the traits of employees who stay and thrive—each company is completely different.” In this session, our representative Yusuke Iida will share firsthand experiences and failures, revealing new graduate recruitment strategies that directly drive business success.

Part 2: Yosuke Ishii, Representative Director, Atsumaru Co., Ltd.

How a 70-employee startup ranked 4th in the Kyushu region and 7th in the advertising industry in the Nikkei Minnaobi Popular Company Rankings

Explaining the recruitment strategy that attracted 7,500 applicants to information sessions

① Ranked #1 for four consecutive years (2022–2025) in the Small-Scale Category of Japan’s “Best Workplaces” Ranking ② Ranked 4th in the Kyushu region and 7th in the advertising industry in the Nikkei Minnaobi Popular Company Rankings ③ 7,500 attendees at recruitment information sessions

These three achievements are the result of organizational transformation centered on new graduate recruitment.

<Seminar Overview> July 29 (Wed), 16:00–18:30

Schedule 16:00–16:05 Opening Remarks 16:05–17:00 Part 1: Lecture by Yusuke Iida, Representative of Leading Mark Co., Ltd. (55 min) 17:00–17:05 Break 17:05–18:10 Part 2: Lecture by Yosuke Ishii, Representative of Atsumaru Co., Ltd. (65 min) 18:10–18:30 Q&A, Survey, Closing 18:30–20:00 Networking Reception

Participation Fee

Seminar + Networking: ¥5,000 (tax included)

※ The fee is ¥5,000 regardless of attendance at the networking event. Attending the reception offers better value! ※ Cancellations on the day of the event will incur a 100% cancellation fee.

Venue

Atsumaru Tokyo Office 13F, GINZA SIX, 6-10-1 Ginza, Chuo-ku, Tokyo

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We look forward to your participation!

Inquiries

Atsumaru Co., Ltd. Seminar Office

【Phone】092-739-0067 (Reception hours: 9:30–18:30)

【Email】[email protected]

Speaker Profiles

Yusuke Iida

Representative Director, Leading Mark Co., Ltd.

Born in 1985 in Yokohama, Kanagawa Prefecture. Graduated from private Anzai High School in 2004 and entered the Faculty of Economics at the University of Tokyo in 2005. Concerned that only 18% of Japanese people feel a sense of purpose at work, he founded ist Inc. in January 2008 during his studies. In September 2011, the company was renamed Leading Mark Co., Ltd., and now provides job and recruitment support services centered on the career support platform “Mikiwame AI.”

Yosuke Ishii

Representative Director, Atsumaru Co., Ltd.

Founded Atsumaru Co., Ltd. in 2010 and became Representative Director. Served as the 3rd Chair of EO Kyushu, a global entrepreneur organization. Former facilitator of Seiwa Juku Fukuoka and participant in the 24th Seiwa Juku World Convention. Has delivered numerous lectures both in Japan and abroad. Part-time lecturer at the Faculty of Economics, Fukuoka University, and advisor to the University of Tokyo Visiting Study Group. In 2025, selected as the #1 company nationwide for four consecutive years in the small-scale category of Japan’s “Best Workplaces” ranking.