Old-established Wagashi Shop Okamedo Launches Summer-limited 'Premium Honkuzu Manju' Using Top-grade Arrowroot 'Zuiichi'

Okamedo Co., Ltd. (Headquarters: Toyohashi, Aichi; CEO: Takahiko Mori), a long-established Wagashi shop with over 70 years of history in the Mikawa region, has launched its summer-limited product, 'Premium Honkuzu Manju,' available at all direct-managed Okamedo stores.

The product features 'Zuiichi,' a rare, top-grade Honkuzu (arrowroot) powder often referred to as 'White Diamond.' Made exclusively from 100% domestic natural arrowroot, this seasonal treat offers a transparent beauty and a smooth texture that dissolves on the tongue. In response to the growing consumer preference for authentic ingredients, Okamedo developed this product with a mission to deliver the true taste of Honkuzu.

◆ Transparency and Texture only 'Authentic Kuzu' can create The 'Premium Honkuzu Manju' uses 'Zuiichi,' the highest grade of arrowroot powder. Unlike many commercial kuzu products that use potato starch, 'Zuiichi' is 100% pure. Honkuzu is a rare material requiring labor-intensive refinement, earning its nickname 'White Diamond.' Artisans carefully cook the dough based on years of experience to achieve the perfect balance of gloss, elasticity, and refreshing aftertaste.

◆ Smooth strained bean paste using Hokkaido adzuki beans The filling is high-quality Koshian (strained bean paste) made from carefully cooked Hokkaido adzuki beans. The sweetness is elegantly refined to complement the delicate aroma of the kuzu, creating a remarkably smooth mouthfeel.

◆ Bamboo leaf presentation Each piece is carefully wrapped in a bamboo leaf. The fresh scent and cooling appearance of the leaf further enhance the transparency of the manju, making it an ideal gift for the summer season.

[Product Overview] Product Name: Premium Honkuzu Manju Price: 320 yen (tax included) Availability: Summer limited Retailers: All Okamedo direct-managed stores *Note: Limited quantities available.