Melt-in-the-mouth 'Raw Texture' Mizu Yokan: Okame-do Launches New Seasonal Sweets 'Seseragi'

Okame-do, a long-established confectionery shop with over 70 years of history in the Mikawa region of Aichi Prefecture, has released 'Gokujo Mizu Yokan Seseragi,' a limited-edition summer product made using rare natural 'Yamaoka fine agar.'

The product features a 'raw texture' that melts instantly upon entering the mouth, challenging the traditional image of Mizu Yokan as a 'heavy' snack. By combining peeled Hokkaido red bean paste with rare agar made from 100% domestic red algae, Okame-do has achieved an incredibly smooth and refreshing mouthfeel.

With 'the decline of interest in traditional sweets' among younger generations becoming a concern in the industry, Okame-do is challenging itself to create new confectionery that combines traditional ingredients with modern sensibilities, centered on the theme of 'Japanese sweets that you want to eat specifically because it's summer.'

The standout feature of 'Gokujo Mizu Yokan Seseragi' is its melt-in-the-mouth texture. It is softer than standard Mizu Yokan while maintaining its shape. It offers a new sensory experience, with a refreshing aftertaste as if one were eating it 'fresh.'

The rare 'Yamaoka fine agar' is produced in the Yamaoka district of Ena City, Gifu Prefecture, using 100% domestic red algae, crafted carefully in a natural environment with significant temperature variations. This delicate agar is paired with 'peeled bean paste' made from Hokkaido adzuki beans, which are carefully peeled before cooking. The refined sweetness, combined with the clarity of rock sugar, enhances the transparency of the agar, creating a unique taste that is both 'light yet deep.'

Okame-do believes that 'Japanese sweets can be freer.' To appeal to younger generations, they have focused on texture, flavor, and appearance, evolving the experience of eating traditional sweets. Preserving tradition while reconstructing Japanese sweets with new sensibilities—this is the 'evolving Japanese confectionery' that Okame-do aims to achieve.

[Product Overview] Product Name: Gokujo Mizu Yokan Seseragi Price: 450 yen (tax included) Sales Period: Summer only Sales Channels: Okame-do direct stores (Toyohashi city), official online shop Storage: Refrigeration recommended

[Company Overview] Founded in 1950, Okame-do is a traditional confectionery shop based in the East Mikawa region of Aichi Prefecture. In recent years, it has been actively involved in collaborative products, including the 'Black Thunder Anmaki,' and creative challenges based on the theme of 'Japanese sweets x playfulness.'