Three days of 'drowning in red bean paste.' Toyohashi's No.1 souvenir 'Black Thunder Anmaki' included—SNS-viral 'Anmitsu Bar®' returns. Okamedo Fujisawa store holds its largest-ever appreciation sale.

Okamedo Co., Ltd., a confectionery business with over 70 years of history supporting the culture of the East Mikawa region in Aichi Prefecture, will hold the 'Okamedo Fujisawa Store Appreciation Sale' for three days from June 5 (Fri) to June 7 (Sun), 2026. The theme for this event is 'Making the confectionery shop a destination.' In addition to discounted sales of popular items, including the 'Black Thunder Anmaki' which won the No. 1 souvenir award at Toyohashi Station, the event will feature the return of the 'Anmitsu Bar®,' which has become a hot topic on social media. Furthermore, this time, the shop's signature 'Anmaki skins' will be available for all-you-can-eat. The event is designed as an 'experiential Japanese confectionery event' packed with surprises. While the environment surrounding the confectionery industry is becoming increasingly difficult, Okamedo aims to evolve not just as a 'shop that lines up products,' but as a 'place where people gather and enjoy experiences.' At the Anmitsu Bar, customers can freely choose ingredients such as agar, shiratama, Tokachi red bean paste, black honey, fruits, and ice cream to create their own original Anmitsu. The event also includes special pricing on a 5-piece set of Anmaki, including the popular Black Thunder version, for 840 yen (tax included), among other exciting offers for the local community.