Ishida Farm, Winner of the 2026 National Food Competition, Takes on 'Chiba Citizens' Day': A 6-Day Limited 'Chiba Gourmet Festival' Collaboration with 7 Popular Local Shops

Ishida Farm Co., Ltd. (Headquarters: 876 Araki, Katori, Chiba; President: Masahiko Ishida), the producer behind the 'Kinmitsu-imo' brand and the sweet potato parfait specialty store 'Kinmitsu-do,' will hold a special project at the 'Chiba Gourmet Festival' to be held at the Tobu Department Store Funabashi 6th-floor Event Plaza for six days from June 11 (Thu) to June 16 (Tue), 2026.

In 2026, Ishida Farm's original brand, 'Kinmitsu-imo,' won an award at the National Food Competition. While we have pursued 'delicious sweet potatoes' through soil improvement, aging, and baking verification, our next challenge after the award was not just 'making sweeter potatoes,' but further elevating the value of sweet potatoes. At last year's Chiba Gourmet Festival at Tobu Funabashi, we opened our first 'Kinmitsu-do' booth, which drew long lines, with over 100 customers waiting at peak times, receiving a great response.

Coinciding with 'Chiba Citizens' Day' on June 15, the Chiba Gourmet Festival will feature about 20 popular shops from across Chiba Prefecture. Ishida Farm will implement a special project utilizing approximately 1 ton of 'mottainai' (waste-reduction) Kinmitsu-imo. We have provided these sweet potatoes free of charge to 7 popular shops in Chiba, each of which has developed event-exclusive products.

Furthermore, a 'Kinmitsu-do Limited Cafe,' recreating our specialty store in Sawara, Katori City, will appear for the six-day duration. Ishida Farm aims to move beyond 'selling agriculture' to creating agriculture that brings people together and invigorates the region.

We provided about 1 ton of 'mottainai' Kinmitsu-imo to 7 popular shops. These are sweet potatoes that are irregular in shape or difficult to sell through standard channels, but perfectly delicious. Through our 'Piece of Imo' project, we are working to turn these materials into new value rather than treating them as mere rejects.

At the venue, the 'Kinmitsu-do Limited Cafe' will feature our new parfait, 'Croissants,' which debuted at our main store on June 5, 2026, for the first time in two years.