PONPY Inc. (headquartered in Kashiwa City, Chiba Prefecture) conducted a survey titled 'Survey on Bag Attachment and Detachment During Baby Stroller Use' targeting 284 mothers with children aged 5 or under who have experience using baby strollers.
The survey results revealed that 75.9% of respondents who use baby strollers have experienced bags they hung on the stroller nearly falling off.
Additionally, 37.0% of all respondents reported having actually dropped their bags, highlighting challenges in managing belongings while using a stroller.
*The Open Lock Carabiner is currently available for pre-order (expected delivery by end of June)
Survey Summary
- 75.9% have experienced bags nearly falling off
- 37.0% have actually dropped their bags
- 75.9% feel burdened when attaching or removing bags while holding their child
- Top difficulty: 'Bags were too heavy' (51.3%)
- Most commonly used method in the market: stroller hooks (65.2%)
Development Background
The Open Lock Carabiner was developed after the company's representative personally dropped belongings while going out with his daughter.
After experiencing a bag falling while crossing a step, he suspected many others shared this frustration, prompting the current survey.
The results confirmed that many caregivers feel inconvenience and anxiety about bag drops and handling bags while holding their child.
Product Features
Open Lock Carabiner (patent pending, design and trademark registered)
- Easy one-handed attachment and removal of bags
- Open-lock structure prevents bags from falling
- Unique design allows easy use even while holding a child
- Patent pending, design and trademark registered
- Winner of the Good Design Award
- Price: 1,980 yen (tax included)
- Available at: Rakuten Market, Amazon, Yahoo! Shopping, and the company's official online store
CEO Comment
I personally experienced dropping my bag while going out with my daughter.
Through this survey, I learned that this is not just my personal issue, but a common challenge faced by many caregivers.
The Open Lock Carabiner was developed to allow easy one-handed attachment and detachment of bags, even while holding a child.
As a 'always-open carabiner' that keeps the gate open, it enables effortless bag handling with one hand.
We will continue to develop products that address real-life parenting challenges.
Survey Overview
Survey Period: June 3, 2026
Method: Online survey
Target: Women aged 20–49 with children aged 5 or under
Valid Responses: 284
Conducted by: PONPY Inc.
Survey reports and articles available here
Company Overview
PONPY Inc. operates under the concept of 'Reducing parenting stress by one.' We plan, develop, and sell baby and children's products.
Starting with the Good Design Award-winning 'Open Lock Carabiner,' we focus on solving real parenting challenges and reducing daily burdens and anxieties.
Company Name: PONPY Inc.
Representative: Keisuke Sugai, CEO
Address: 178-4 Wakahara, Kashiwa City, Chiba Prefecture 277-0871
Business: Planning, development, and sales of baby and children's products
Website: https://hukumimi.co.jp
Samples Available
For baby product media outlets
For parenting influencers
We welcome inquiries about product review campaigns
FACT BOX
- Source: PR TIMES
- Category: Survey