Magokoro Sogo Biyo Co., Ltd. (CEO: Masako Nagashima) announced that it has won three categories—the 'Product Development Category', 'Customer Satisfaction Category', and 'Salon Category'—for the fourth consecutive year at the 'Japan Beauty Enterprise Awards 2026'. This original award is organized by the specialized magazine for salon managers, 'Esthetic Tsushin' (co-sponsored by Shinto Tsushin Co., Ltd. and Beauty Keizai Shimbun Co., Ltd.).
Marking its 12th year, the Japan Beauty Enterprise Awards updated its judging body to the industry-specific research institution 'Estu Soken' starting in fiscal 2026, redefining itself as an 'industry standard corporate diagnosis'. Scoring is conducted using a '5-axis evaluation radar chart' supervised by experts and university professors.
The evaluation points for the categories the company won are as follows: - Product Development Category: Development capabilities that elevate market quality, emphasizing ingredient and technological innovation, as well as evidence of safety and security. - Customer Satisfaction Category: A support system committed to salon success, including extensive post-introduction training and promotional support. - Salon Category: Sound management structure and foresight serving as an industry role model, in addition to the growth potential of the business scale.
The announcement also highlighted the company's main products. 'Jukukou', a basic cosmetics line sold since 2017, features a proprietary 'aged fermentation' ingredient developed by Ms. Nagashima and has celebrated its 9th anniversary. Furthermore, the salon-exclusive basic cosmetics series 'Organic Premium® Japan' uses the proprietary ingredient 'Si Plant Ferment®' (which acquired an INCI name in 2017) as a base instead of water. The company has also successfully developed and incorporated other proprietary ingredients such as 'Platinum Triple Placenta®' and 'Pico Ferment® Collagen'.
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- Source: PR TIMES
- Category: Event