Minori Co., Ltd. (Headquarters: Shimanto City, Kochi Prefecture, CEO: Yuki Iwase), which operates the toy subscription service "And TOYBOX," released the web tool "Toy Diagnosis by Age" on July 2, 2026. This free tool proposes "the one toy to buy now" tailored to a child's age and development.

No membership registration is required, and the diagnosis can be completed in about 1 minute from a smartphone. It is supervised by childcare specialists.

Diagnosis URL: https://and-toybox.com/tools/omocha-shindan/

Background: An Era of "Too Many Toys to Choose From"

The domestic toy market reached a record high of 1.0992 trillion yen in fiscal year 2024 (according to the Japan Toy Association), with an unprecedented number of toys available in stores and online. Meanwhile, over 80% of households with children are experiencing rising prices (Kozure Survey 2025), making the selection of toys, a "purchase that cannot afford to fail," even more difficult.

Through proposing over 60,000 toy plans to date, And TOYBOX has received feedback from parents such as "I don't know what to buy" and "I'm not confident if it's suitable for my child's age." To alleviate this "toy selection fatigue," we have decided to release our planning know-how as a free tool.

What is "Toy Diagnosis by Age"?

- Simply answer 4 questions about your child's age, development, and interests (approx. 1 minute).

- Based on age and developmental data, it proposes "the one item to buy now" with specific product names.

- Proposed toys include actual reviews from families using And TOYBOX.

- Supervised by a childcare specialist (Planning Manager, Yumi Iwase).

- No membership registration required, completely free, and smartphone compatible.

The Option to "Borrow" Instead of "Buy"

In addition to purchasing, the diagnosis results also offer the option of a subscription service where professional planners select and deliver approximately 6 toys tailored to the child's age, development, and personality. And TOYBOX offers a monthly fee starting from 3,278 yen (tax included), with free round-trip shipping, hygiene management supervised by pharmacists, and plan consultations via LINE.

[Quotation/Reprint Permitted] Data Available for Article Material

The following data can be freely quoted and reprinted in articles, programs, etc., provided that the source is clearly indicated.

<Data 1: Top 3 Toys Actually Delivered Most Frequently by Age, Supervised by Childcare Specialists>

This is a ranking by age of "toys most frequently delivered to children," compiled from 2,393 actual plan examples (cumulative from 2018-2026, with records of toys and ages) created by And TOYBOX's childcare planners.

- 0 years old (1,413 plans): 1st Maruwashite Kurukuru Sound / 2nd Activity Case / 3rd Musical Monkey

- 1 year old (560 plans): 1st Jaratto Plate / 2nd Kurukuru Chime / 3rd BRIO Crown

- 2 years old (222 plans): 1st My First Beginner Set / 2nd Beehive / 3rd Kurokuma-kun's Counting Bus to 10

- 3-4 years old (198 plans): 1st 2-Layer Puzzle Fishing / 2nd Maruwashite Kurukuru Sound / 3rd Kurukuru Chime

* "Kurukuru Chime" and "Maruwashite Kurukuru Sound" were long-selling classics that appeared in multiple age groups.

<Data 2: Financial Impact of "Borrowing Instead of Buying" Childcare in an Era of High Prices>

- Users experienced approximately 160,000 yen worth of toys at list price without purchasing.

- Financial effect compared to purchasing is approximately 100,000 yen.

- Average usage period is 18.5 months.

<Request for Source Citation>

Source: Survey by "And TOYBOX" (Minori Co., Ltd.), a toy subscription service supervised by childcare specialists.

- Toy Diagnosis by Age: https://and-toybox.com/tools/omocha-shindan/

- Service Site: https://and-toybox.com/

<Regarding Media Inquiries and Comments>

We can provide detailed data by age (Top 5, summary tables), commentary from childcare specialists (And TOYBOX Planning General Manager, Yumi Iwase) on the "developmental goals of each toy," and accommodate interviews. Please feel free to contact us.

Service Overview

Service Name: And TOYBOX

Content: Fixed-rate rental of educational toys for ages 3 months to 4 years 11 months.

Monthly Fee: From 3,278 yen (tax included) / First month 1 yen campaign in progress.

Features: Plan consultation and changes completed via LINE / Disinfection process supervised by pharmacists / Over 1,682 actual toy plan examples published.

URL: https://and-toybox.com/

Company Overview

Company Name: Minori Co., Ltd.

Location: Shimanto City, Kochi Prefecture

Representative: Yuki Iwase, Representative Director

Business Activities: Operation of the fixed-rate toy rental service "And TOYBOX," the interior goods EC "And MONO," etc.

Inquiries Regarding This Matter

Minori Co., Ltd. And TOYBOX Secretariat

Inquiry Form: https://and-toybox.com/contact/

FACT BOX

  • Source: PR TIMES
  • Category: サービス
  • Organizations: And TOYBOX