Mozukimu (Naha City, Okinawa Prefecture, Representative Director: Kuwana), a kimchi-pickled seaweed product manufactured and sold by Mozukimu Inc., and "Miyakojima Island Kuraimo Mozuku" were featured on the YouTube program "Kimura Sa~~n!" which aired on July 4, 2026 (Sat), during a segment touring Okinawa's antenna shops.
The national star, who is a great lover of kimchi, took one bite and after five seconds of silence exclaimed, "Rice!" and then "Somen!" praising it highly. This release announces the behind-the-scenes story of the "moving handshake behind the camera" that occurred between the shop owner and the star, which was unfortunately cut from the official broadcast due to adult circumstances, and the launch of a special commemorative set.
Mozuku Kimchi "Mozukimu"
1. "Mozukimu," Named in Admiration of "Kimutaku," Comes Full Circle After 20 Years
Twenty years ago, when the company had no physical store and started as a traveling vendor, Representative Kuwana cherished "Mozuku Kimchi," or "Mozukimu," like a good luck charm. The name was respectfully given in admiration of the national star "Kimutaku," Takuya Kimura, who captivated Japan at the time. For 20 years, Kuwana tenaciously pursued this dream in Okinawa, hoping that one day the product would reach the star himself. Finally, this wish has led to a miraculous encounter.
2. A Heartfelt Handshake and "Divine Response" After the Cameras Stopped, Cut from the Official Broadcast
After the program's filming concluded, Kuwana mustered the courage amidst the tense atmosphere to convey his 20 years of feelings directly to Mr. Kimura. "It's Takuya Kimura, so 'Kimutaku.' It's mozuku kimchi, so 'Mozukimu.' I named it 20 years ago out of admiration." Mr. Kimura smiled and responded with the utmost humor, "You should have told me that first!" When Kuwana said, "I'm glad I could tell you today," Mr. Kimura repeated his warm retort, "I'm glad to hear that. But you should have told me first!" filling the room with laughter and emotion. The behind-the-scenes story of the star's gentlemanly and magnanimous "divine response" concluded with a firm, heartfelt handshake.
Miyakojima Island Kuraimo Mozuku Mozukimu
3. The Star's "Divine Response" and Private Purchase of "Miyakojima Island Kuraimo Mozuku"
During the tasting on the program, Mr. Kimura took a bite of the aged and fermented "Mozukimu" and was silent for five seconds. He immediately praised it as the perfect pairing for "rice!" and "somen!" He then not only purchased "Mozukimu" for personal use but also our pride and joy, "Miyakojima Island Kuraimo Mozuku," placing them in his basket and personally taking them through the register.
Destiny's Complete Experience Set
4. [Broadcast Commemoration] "Destiny's Complete Experience Set" Now Available Online with Free Shipping!
To share the joy of this miraculous broadcast and Mr. Takuya Kimura's high praise with people across the country, we are releasing a special commemorative set that allows you to fully enjoy the products featured on the program.
Product Name: Kimura Sa~~n! Broadcast Commemorative "Destiny's Complete Experience Set"
Price: 7,800 yen (tax included, nationwide free shipping)
Set Contents:
3 bags (350g each) of "Mozukimu," the aged and fermented food praised by Mr. Kimura
2 bags (200g each) of "Miyakojima Island Kuraimo Mozuku" and 4 servings (25g each) of Kaisou no Tare, purchased by Mr. Kimura for private use
Sales Location: Mozukimu Official Online Shop (https://mozukimu.com/)
About Mozukimu Inc.: "Bringing smiles to everyone with the blessings of the beautiful sea!" We continue to create products with care to deliver the deliciousness of seaweed nurtured by Okinawa's rich seas to people nationwide. Please take this opportunity to savor the taste of our carefully selected Miyakojima Island Kuraimo Mozuku and our aged and fermented mozuku kimchi.
Company Name: Mozukimu Inc.
Representative: Nobuo Kuwana, Representative Director
Address: 1-17-2 Akebono, Naha City, Okinawa Prefecture
Official Website: https://mozukimu.com/
FACT BOX
- Source: PR TIMES
- Category: キャンペーン