Ichikawa Rice Center "Living Rice Paddies"

Background

In an era where "taken-for-granted food" is being lost Declining food self-sufficiency, climate change, aging farmers—.

The foundation of the "food" we consume daily is now facing an unprecedented crisis. Since its establishment in 2001, Yuki Co., Ltd. has resonated with the farming method of "living rice paddies" that do not rely on pesticides or herbicides, and has delivered rice grown there to its customers.

Since last year, by owning its own rice paddies and being directly involved in production, the company has reconfirmed the preciousness of this work. This event was planned with the desire to "share the sensation of mud and the cycle of life, which cannot be conveyed through a screen, with many people."

Features of "Yukkiya's Rice Planting Experience 2026"

Mr. Ichikawa, a producer who has long practiced rice cultivation using pesticide-free and organic fertilizers, will be invited to teach about the mechanism of coexistence between living creatures in the rice paddies and rice cultivation.

"Hand Planting" Experience to Sharpen the Five Senses Precisely because mechanization is advancing in modern times, participants will dare to step into the mud and plant each seedling by hand, experiencing firsthand the effort and joy of food production.

Connecting the Joy of Harvest to the Future: Delivering "1kg of Rice" The seedlings planted on the day will be harvested in autumn, and 1kg will be delivered to each participant's home. This project is not just about the experience ending, but includes enjoying the fruits of their labor at the dining table.

>> Click here for Yukkiya's website <<

Pesticide-free and herbicide-free "Living Rice Paddies"

Event Outline

【Date】

・Saturday, June 6, 2026

10:00 AM - 2:00 PM (Held even in light rain) 【Venue】

・Shimohirao, Saku City, Nagano Prefecture

(Yuki Co., Ltd.'s rice paddies) 【Access】

・15 minutes by car from Hokuriku Shinkansen "Sakudaira Station"

How to Participate

【Content】 ・Talk about living rice paddies (by Mr. Ichikawa) ・Hand planting experience ・Lunch exchange with pesticide-free rice and curry

【Fee】

・Adults 1,000 yen

・Children 500 yen (tax included)

(※Targeting elementary school 6th graders and younger)

【Capacity】

・20 people (lottery system)

>> Click here for the application form << ※Application deadline: May 7, 2026, 11:59 PM

Yukkiya Character "Komerasshai"

- About Yukkiya -

A direct-from-producer sales brand operated by Yuki Co., Ltd. In 2001, an encounter with a farmer in Sugito Town, Saitama Prefecture, sparked the activity of promoting rice cultivation using pesticide-free and organic fertilizers. In 2009, "Yukkiya" was launched, delivering agricultural products, mainly rice, to dining tables. From 2025, the company also started rice cultivation on its own farms, working to create a "food cycle" that connects production, distribution, and consumption.

Company Profile

Company Name: Yuki Co., Ltd.

Date of Establishment: 2001

Representative Director and President: Koji Oda

Address: 3-1-5 Nishi-Owa, Kuki City, Saitama Prefecture, 340-0206

Official HP: https://www.coreforce.jp Keywords:

FACT BOX

  • Source: PR TIMES
  • Category: Event