iRidge and Qoil Support Rebranding of Yomiuri Shimbun’s Educational Article Database 'Yomidas School'

iRidge and its subsidiary Qoil have partnered with Yomiuri Shimbun to support the rebranding of 'Yomidas School,' an online article database designed for primary and secondary schools. By redefining the service as a 'primary information infrastructure' rather than just a search tool, they aim to address the challenge of verifying information in educational settings. The project involved establishing a new brand tone and producing three specialized promotional videos to aid sales efforts. This strategic update precedes the planned content expansion in April 2026, which will include paper data from Yomiuri KODOMO Shimbun and Yomiuri Junior & Senior High School Shimbun.