[Ashimoto Seisaku] At Home's YouTube Channel Surpasses 900,000 Monthly Views! Revealing the Behind-the-Scenes of Support that Realized 'Designated Visits' via Video

Ashimoto Seisaku Co., Ltd. (Headquarters: Meguro-ku, Tokyo; CEO: Yoshihito Honma; hereinafter 'Ashimoto Seisaku') is pleased to announce that its support for the YouTube channel 'At Home TV' of At Home Co., Ltd. (Headquarters: Ota-ku, Tokyo; President: Yasushi Tsurumori; hereinafter 'At Home'), a real estate information service, has achieved 900,000 monthly views and 19,000 subscribers (approximately 63 times the initial number).

Furthermore, this initiative has resulted in concrete outcomes such as store visits and contracts at member stores triggered by video viewing.

### Background: Overcoming the 'Psychological Barrier to Real Estate Companies' While At Home is well-known as a property information media, consumers often expressed feelings that 'going to a real estate company is nerve-wracking' or 'scary.' To convey the 'personality' and 'friendliness' of member store staff—qualities that existing text- and image-centered media cannot fully communicate—and to lower psychological barriers, full-scale YouTube management began with Ashimoto in April 2021.

### Key Strategy: 'Planning Ability' Based on Business Model Understanding At Home is not a real estate agency itself but acts as a bridge between users and member stores (real estate agencies). Therefore, simple room tours showing attractive rooms are not enough. Ashimoto developed plans based on two pillars: 1. **Talk Sessions Showing Staff Personality**: To convey trust as 'local experts' and friendly characters, they used a talk session format that captures the atmosphere as is, without excessive entertainment editing. 2. **Professional 'Lifestyle-Proposal Room Tours'**: Instead of just inspection videos, they hired professionals like storage consultants to provide information useful for viewers' lives, such as 'DIY tips for rental homes,' promoting fan base growth.

### Results of Support After approximately 3 years and 3 months of management support, the following results were created: - **Quantitative Results**: Monthly views grew from under 10,000 to over 800,000. Subscribers grew from about 300 to 21,000. - **Qualitative Results (Business Contribution)**: Realization of 'Designated Visits.' Users who saw videos featuring specific staff visited stores asking for that person, leading to contracts. Videos are functioning as a 'gateway to trust.' Also, it has contributed to inner branding and industry revitalization as more staff and stores now want to appear in videos.

### Comment from At Home Representative 'Ashimoto's strength is that they deeply understand our business and run with us as a "business partner" from strategy, not just video production. They understood our desire to change the image of the real estate industry and persistently proposed plans like talk sessions and professional room tours that resonate with the target audience. We feel those efforts are leading to real results like "visits," not just numbers.'

### About Ashimoto Seisaku Ashimoto is a video marketing partner that provides YouTube channel management, video ad production, and video creation with the mission to 'Maximize Corporate Appeal through Video.' They support clients from strategy to execution and analysis to solve business challenges. - Company Name: Ashimoto Seisaku Co., Ltd. - Representative: Yoshihito Honma - Established: November 26, 2019 - Business: Web Video Production