Chef behind TikTok hit 'Japanese pizza is too expensive' opens 'pizza shop like a ramen shop' in Hiyoshi, 30cm oven-baked Margherita for 900 yen

PIZZA STAND PEPE to open in Hiyoshi, 2 minutes from Hiyoshi Station, on June 1, 2026

Azzurro Co., Ltd. (Location: Kohoku-ku, Yokohama; Representative Director: Teppei Kuniyasu) will open the specialty pizza shop 'PIZZA STAND PEPE' on June 1, 2026, within a 2-minute walk from Hiyoshi Station on the Tokyu Toyoko Line.

### Aiming to be a shop where you can eat pizza as casually as ramen

Chef Teppei Kuniyasu, with 25 years of experience in the restaurant industry and owner of the Italian restaurant 'Piraeus,' has garnered over 200,000 views on TikTok with his question: 'Japanese pizza is too expensive.' With delivery pizza costing 2,000–3,000 yen and restaurant prices typically exceeding 1,500 yen, he sought to realize his vision of a pizza shop where one can walk in alone and eat as casually as one would at a ramen or beef bowl shop.

### The concept is 'a pizza shop like a ramen shop'

PEPE aims to make pizza an 'everyday food.' - The menu consists only of pizza. There are no appetizers, pasta, dolce, or coffee. - Orders are handled via a ticket machine. - The shop has only 9 seats: 6 counter seats and 3 table seats. - The store area is 7.5 tsubo (approx. 24.8 sq m).

By stripping everything down, they are focusing on providing 'good food, quickly, at an affordable price.'

### 30cm oven-baked Margherita for 900 yen

The signature 30cm oven-baked Margherita is 900 yen (tax included). An S-size (23–24cm) is 800 yen. Customization with 6 types of toppings is also available.

### A professional creation right before your eyes

A highlight of PEPE is the open kitchen extending beyond the counter. Chefs stretch the dough by hand and bake it in an oven right in front of the customer with every order. Just like watching noodles being boiled in a ramen shop, customers can enjoy the live process of a pizza being born.

### Store Overview - Shop Name: PIZZA STAND PEPE - Location: 1F DEAR Hiyoshi, 1-24-4 Hiyoshi-honcho, Kohoku-ku, Yokohama - Opening Date: June 1, 2026 (Mon) - Business Hours: 11:00–23:30 - Regular Holidays: None - Seating: 9 seats (6 counter, 3 table)