Attrae Joins SAMURAI Foundation as Founding Partner to Deliver Entrepreneurship to Elementary School Students

Attrae Inc. (Headquarters: Minato-ku, Tokyo; Representative: Yoshihide Nii; Tokyo Stock Exchange Prime Market: 6194; hereinafter referred to as Attrae), which develops the People Tech (expanding human potential through technology) business, announces its participation as a "Founding Partner" to jointly support the activities of the SAMURAI Foundation (Location: Minato-ku, Tokyo; Representative Director: Kentaro Sakakibara).

The SAMURAI Foundation has a 50-year vision to deliver an extracurricular entrepreneurship program, "SAMURAI Entrepreneur Club," free of charge to all elementary school students nationwide, with the mission "Changing the world not by whether we can or cannot, but by whether we do or do not." Attrae resonates with the philosophy of the SAMURAI Foundation and will accompany children's challenges from the outset as a partner supporting the activities in both financial and operational aspects.

◼️ Comment from Yoshihide Nii, Representative Director and CEO of Attrae

At Attrae, we advocate "People Tech (expanding human potential through technology)" and have continuously pursued the realization of "Yoshi Yori" (for employees, customers, shareholders, and society) for all stakeholders since our founding. In particular, we are convinced that fields such as sports, arts, "education," and welfare are important areas that publicly-traded companies, as public entities, should proactively support and invest in for a sustainable future.

Our country is currently facing a severe decline in birthrate.

Therefore, how we nurture each and every child who will bear the future, without limiting their potential, is a top priority for society as a whole.

I was deeply moved by the SAMURAI Foundation's mission, "Changing the world not by whether we can or cannot, but by whether we do or do not," and its 50-year vision to deliver an "OS for challenge" free of charge to elementary school students nationwide, using real society as a stage. The experience of making decisions from childhood, collaborating with peers, and seeing challenges through to the end will surely form the foundation of their "will to live."

Through this initiative, I expect that children will learn "challenging something valuable with peers" and "achieving something as a team," and will actively engage in a world of high uncertainty, leading fulfilling lives. Attrae will sincerely support this grand vision of creating an infrastructure for a culture that celebrates challenges throughout Japan, not just "fostering entrepreneurs," as a "Founding Partner" through both funding and operations.

Yoshihide Nii, Representative Director and CEO of Attrae

After graduating from Sophia University, he joined Intelligence in its early stages and learned the fundamentals as a business person. Three years after joining, he became the president of a group company, and subsequently founded Attrae. Currently, he is developing multiple businesses including the job media "Green" and the team experience platform "Wevox."

With the vision of "Creating a company that fascinates people around the world," he is relentlessly committed to creating organizations and businesses that all employees can be proud of.

◼️ What is a Founding Partner?

A partner company that proactively accompanies the SAMURAI Foundation from the planning to the operation of club establishment. It aims to build a "Sustainable Education Fund Model" that visualizes educational effects through demonstration and provides long-term, sustainable support for challenge-based education. (Applications accepted until the end of December 2026)

◼️ SAMURAI Foundation Overview

Corporate Name: General Incorporated Foundation SAMURAI Foundation English Name: SAMURAI Foundation Established: April 14, 2026 Location: 4F, Garden Plaza B, Toranomon 5-9-1, Minato-ku, Tokyo, Azabudai Hills Representative Director: Kentaro Sakakibara Business Activities: Planning and operation of entrepreneurship programs for elementary school students, collaborative projects with educational institutions and local governments, educational research and information dissemination URL: https://samurai-foundation.org/

Company Overview

Company Name: Attrae Inc. (Tokyo Stock Exchange Prime Market: 6194) Location: 8F, Jules A, Azabu Juban 1-10-10, Minato-ku, Tokyo Representative: Yoshihide Nii, Representative Director and CEO URL: https://atrae.co.jp/ Business Activities: People Tech Business (Green, Wevox, Yenta) Green https://www.green-japan.com/ Wevox https://get.wevox.io/ Yenta https://page.yenta-app.com/jp *People Tech Business: A coined term redefined by Attrae with the desire to "create businesses that expand human potential through technology."

Contact Information

For Media Inquiries Contact: Kanae Minami, Public Relations Mail: [email protected]

Recruitment Information https://open.talentio.com/r/1/c/atrae/homes/4050