Diptyque Japan Renovates Head Office: A Sustainable Space Embodying Brand Values

Diptyque, the fragrance maison born in Paris, has renovated its Japan head office. In recent years, companies have increasingly redefined offices as spaces to embody brand value and creativity rather than just functional areas. Diptyque, which has expressed its unique world through scent, has extended this philosophy to reconstruct the workplace itself as brand 'spatial capital.' Furthermore, the project reflects the sustainable principles the brand has long prioritized. The design was handled by Atelier MEME (Tokyo).

An Atelier-like Office An atelier offers space for focus on creation while allowing room for new ideas to emerge from conversation and collaboration. Tension and intimacy coexist, where the joy of hands-on work and time for reflection flow quietly and richly. We worked on the design with the belief that Diptyque's free spirit, poetic sensibility, and artisanal approach would naturally take root in such a space.

Reweaving Space: The Wooden Box Interface A long wall lies between the work area and the meeting area. We reconstructed this not merely as a partition, but as an interface where wooden boxes gather organically. It serves as a stockyard for products, documents, and ideas. These objects, representing Diptyque's accumulated history, stimulate the creativity of staff and draw a soft boundary.

Creating a Place to Encourage Diverse Working Styles The work space features long, spacious desks that serve as tableaus for creation. As a hot-desking space, it encourages diverse working styles and communication among staff. Additionally, we have planned various spaces, including a meeting area gently partitioned from the work space and a break area with a panoramic view of Yoyogi Gymnasium.

Sustainability | Using Wood Softly The sustainable philosophy Diptyque has been working on is an important guideline for this project as well. Lauan wood is used for the wooden boxes. This material, which has generally not been used in visible parts, is utilized as the protagonist of the space. We aim to maximize resource value and contribute to carbon neutrality while creating a soft impression throughout the space. Furthermore, individual differences in grain and color are reinterpreted as subtle expressions of the material, bringing rich depth to the space. The joints between the boxes are also designed to maximize the possibility of reuse.

Project Overview Project Name: Diptyque Japan Head Office Location: 6F Kyocera Harajuku Building, 6-27-8 Jingumae, Shibuya-ku, Tokyo Use: Office Design: Atelier MEME Co., Ltd. Construction: OST Brain Co., Ltd. Completion: April 2026 Photography: Junpei Kato

Company Profile Diptyque A fragrance maison opened in 1961 by three artists at 34 Boulevard Saint-Germain in Paris. It has established its status as a timeless brand that transcends era and gender boundaries.

Atelier MEME Co., Ltd. Active domestically and internationally under the concept of 'soft architecture.' Winner of awards such as the Good Design Award, Architecture MasterPrize, and TECTURE AWARD. Engaged in interior design that translates brand concepts into spatial capital. Also handled the interior design of 'Aux Merveilleux de Fred' in Kagurazaka, which is gaining attention as the first Asian branch of the popular French patisserie.