Design appliance and household goods manufacturer Apix International will launch a 10% off coupon campaign for its 'Mushizanmai' electric steamer, valid at its official online store, starting June 1, 2026, to commemorate 'Steamed Food Day' on June 4th. The coupon code will be distributed exclusively to official LINE and email newsletter subscribers. June 4th is designated as 'Steamed Food Day' based on a Japanese wordplay (6-4 for 'mushi'), and the company is promoting easy 'steaming habits.' 'Mushizanmai' combines the aesthetic of a bamboo steamer with the convenience of electric cooking, allowing users to enjoy authentic steamed dishes simply by setting a timer.
FACT BOX
- Source: PR TIMES
- Category: Retail/Promotion
- Organizations: Apix International