German Plush Toy Brand "NICI" Launches New "Hummingbird Series"

EntreX Co., Ltd. will sequentially release the Hummingbird series from the German plush toy brand "NICI" starting May 13, 2026 (Wednesday).

"NICI," a plush toy brand born in Germany, will celebrate its 40th anniversary in 2026. As a new collection to commemorate its 40th anniversary, the highly popular character "Hummingbird" is finally being released as a series. While maintaining its irresistibly fluffy texture, we have prepared four items that allow you to spend time with the hummingbird in various daily scenes. Its charming features include large eyes, an orange beak, and a vibrant blue color. Its endearing expression is so adorable it will make you smile. It is recommended not only as a treat for yourself but also as a gift for your loved ones.

Hummingbird Series

Sequentially released from May 13, 2026 (Wednesday)

● Coin Pouch Price: 2,090 yen (tax included) Size: W7×D9×H17cm A plush toy pouch with a key ring. It has a zippered pocket on the back to store small items such as money, lipstick, or snacks. It's the perfect size to be a companion for outings.

● Mini Pouch Price: 1,870 yen (tax included) Size: W12×D6×H14cm A lovely round-shaped pouch with a carabiner. Since it comes with a carabiner, it can be easily attached to a bag, and the wide-opening zipper allows for smooth insertion and removal. It's large enough to fit an IC card, allowing you to cutely store small items.

● Face Pouch Price: 2,000 yen (tax included) Size: W20×D9×H14cm A cute drawstring pouch in a sitting pose. Its three-dimensional eyes and beak make it look just like a plush toy. It's large enough to fit cosmetics, a camera, or a smartphone, helping you neatly organize small items that tend to scatter in your bag.

● Hair Band Price: 2,200 yen (tax included) Size: W20×D12×H8cm This hair band is sure to make your makeup and home time more enjoyable, allowing you to transform into a hummingbird. With the same plush toy texture, it offers the ultimate fluffy comfort for your relaxation time.

About NICI

NICI is a plush toy brand founded in Germany in 1986, characterized by its commitment to quality and a rich array of playful characters. It was born from a couple's desire for safe and pop-designed plush toys for their daughters, and has now grown into a brand loved worldwide. In 2009, EntreX Co., Ltd. started as its general agent in Japan, expanding its presence mainly in gift shops and various other markets. It has reached a wide range of audiences through collaborations with apparel brands, and recently, key rings and figure pouches have gained attention, especially among junior high and high school students.

Official Website: https://www.entrex.co.jp/brand/nici/about Instagram: https://www.instagram.com/nici_japan X: https://x.com/NICIJAPAN TikTok: https://www.tiktok.com/@nici_japan

Credit Notation NICI (Kana) Niki

Reader Inquiries EntreX Corporate Website: https://www.entrex.co.jp Email: [email protected]

Inquiries from Media Representatives NICI Japan General Agent EntreX NICI JAPAN Division Mayu Ota: [email protected]

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