German plush brand 'NICI' launches new summer series

Entrex has announced the release of new summer-themed keyring collections, 'Ice Cream' and 'Swim Ring', from the German plush brand 'NICI'.

'NICI', the German-born plush brand, celebrates its 40th anniversary in 2026. The new series, designed to brighten up the summer, features a lineup perfect for taking to the beach or pool. With playful ice cream motifs and colorful swim rings, these items are sure to boost the summer spirit.

Ice Cream Series Playful keyrings featuring characters peeking out from inside ice cream cones. Refreshing to look at. Available in four varieties: Vanilla, Strawberry, Mint, and Chocolate. They add a pop of color to your summer fashion.

● Price: 2,200 yen (tax included) ● Varieties: Vanilla + Hummingbird / Strawberry + Love Bear / Chocolate + Schnauzer / Mint + Gorilla ● Release Date: Starting sequentially from Wednesday, June 3, 2026

Swim Ring Series Goggles perched on their heads and swim rings featuring watermelon or hibiscus patterns make these perfect for summer. Adorable companions to help you spend the hot summer days are joining the lineup.

● Price: 1,870 yen (tax included) ● Varieties: Golden Retriever + Watermelon Swim Ring / Gorilla + Hibiscus Swim Ring / Hummingbird + Watermelon Swim Ring / Lion + Hibiscus Swim Ring / Monkey + Watermelon Swim Ring ● Release Date: Starting sequentially from Wednesday, June 17, 2026

About NICI Founded in Germany in 1986, NICI is a plush brand characterized by its commitment to quality and a wealth of playful characters. Born from a couple's desire to provide safe and pop-designed toys for their daughters, it has grown into a globally cherished brand. 2026 marks its 40th anniversary. Entrex has been the official Japanese distributor since 2009, expanding into various markets, primarily gift shops. By collaborating with apparel brands, it reaches a wide demographic and has recently gained popularity among middle and high school students for its keyrings and figure pouches.