When and where will ITTI's POP UP STORE 'CROSS' be held?

It will be held from June 2, 2026 (Tuesday) to June 15, 2026 (Monday) at Shibuya Scramble Square 2nd Floor POP UP SPACE 'SPACE 2'.

What is the meaning behind the event name 'CROSS'?

It represents the timing when the highest-quality leather pursued by ITTI and the lightweight nylon that complements modern urban life intersect, showcasing different materials and expressions.

What products will be released in advance at the event?

Nylon bags will be released in advance. Notably, items featuring ITTI's original 'CERATO BRIGHT,' which uses bright nylon threads of different thicknesses and is treated with salt shrinkage, will be available.

What kind of brand is ITTI (Itchi)?

ITTI is a leather goods brand that offers innovative items from a fashion perspective, using traditional materials from both domestic and international sources, and not categorized by existing genres such as men's, women's, classical, or modern.

What are the operating hours for the event?

The event will operate from 10:00 to 21:00, following the facility's operating hours.

ITTI to hold first POP UP STORE 'CROSS' at Shibuya Scramble Square starting June 2nd

Published May 26, 2026 12:11 AM ・ Updated Jun 14, 2026 7:27 AM ・ 4 min read ・ Source: PR TIMES

Leather goods brand ITTI, operated by Equality Inc., will host a pop-up store titled 'CROSS' at Shibuya Scramble Square from June 2nd. The event features high-quality leather items and the pre-release of new nylon bags.

Equality Inc. (Shibuya-ku, Tokyo), which operates the leather goods brand 'ITTI,' will hold a pop-up store 'CROSS' at Shibuya Scramble Square 2F POP UP SPACE "SPACE 2" from Tuesday, June 2, 2026, to Monday, June 15, 2026.

In addition to the brand's core high-quality leather items, this event will showcase the pre-release of 'nylon bags,' a new focus for the brand, along with a wide variety of items.

The meaning behind the theme 'CROSS' The theme 'CROSS' expresses the moment where different materials and expressions converge—the high-quality leather ITTI has pursued and the lightweight nylon designed for modern urban life. It will be a special space where visitors can experience how ITTI's innovative design, which resists categorization such as 'men's,' 'women's,' 'classical,' or 'modern,' has evolved at the intersection of new materials.

Featured 'nylon bag' pre-release and a diverse lineup During the event, in addition to the classic lineup of popular compact wallets and small leather goods, nylon bags will be pre-released. The collection will include a rich variety of items adopting 'CERATO BRIGHT,' ITTI's original nylon material, which uses bright nylon threads of different thicknesses woven together and treated with a salt-shrinking process for a plump texture and water repellency. It will be an unprecedented scale of exhibition where the charms of both new and classic, leather and nylon, converge.

POP UP STORE 'CROSS' Event Overview Event Name: ITTI POP UP STORE 'CROSS' Duration: Tuesday, June 2, 2026 – Monday, June 15, 2026 Business Hours: 10:00 AM – 9:00 PM (subject to facility hours) Venue: Shibuya Scramble Square Shop & Restaurant 2F POP UP SPACE "SPACE 2" Address: 2-24-12 Shibuya, Shibuya-ku, Tokyo 150-0002

About ITTI ITTI selects traditional materials from both Japan and abroad, developing items from a fashion-forward perspective born from extensive experience. The brand proposes innovative designs that defy categorization such as 'men's,' 'women's,' 'classical,' or 'modern,' while maintaining simplicity.

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Source: PR TIMES
Category: Event
Products / services: CERATO BRIGHT

ITTI to hold first POP UP STORE 'CROSS' at Shibuya Scramble Square starting June 2nd

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