Hakuhodo to Share "Experiences of Failure" in Company-Wide AI Implementation

As generative AI adoption progresses, many companies face challenges such as "employees not using it," "uneven adoption across departments," and "rising usage rates not leading to results." Implementing AI is not just about introducing tools; getting them adopted by the organization is the major hurdle.

Details of the seminar

In response to these challenges, IPROS Corporation will host a lecture by Akiko Kobayashi, Manager of the Business DX Promotion Department, Corporate Planning Office at Hakuhodo Inc., at "IPROS AI 2026 Summer," to be held from July 29 (Wed) to 31 (Fri), 2026, at Ariake GYM-EX. The lecture is titled "What We Learned from 'What Didn't Go Well': The Untold Story of Hakuhodo's Company-Wide AI Implementation."

This lecture will use Hakuhodo's company-wide AI implementation initiatives as a case study, frankly presenting not only success stories but also the "four stumbling blocks" they encountered and their improvement processes. It will provide practical insights into the challenges faced by companies promoting AI adoption and integration, and how to overcome them.

Seminar Overview

What We Learned from 'What Didn't Go Well': The Untold Story of Hakuhodo's Company-Wide AI Implementation

◆ Speaker: Akiko Kobayashi

Manager, Business DX Promotion Department, Corporate Planning Office, Hakuhodo Inc.

Joined Hakuhodo in 2005. After gaining experience in various sales roles, she moved to the Corporate Planning Office in 2024 to lead company-wide AI implementation.

◆ Date and Time: July 29, 2026 (Wed) 15:00 - 15:30

◆ Venue: Ariake GYM-EX, Venue C

Details of the seminar

Highlights of this Lecture

◆ Revealing Hakuhodo's Real AI Implementation, Not Just Success Stories

Introduces the behind-the-scenes of company-wide AI implementation, including challenges faced and trial-and-error processes.

◆ Chronological Explanation of the "Four Stumbling Blocks" in AI Implementation

Explains the improvement process based on actual experiences, including departmental differences in enthusiasm and challenges beyond usage rates.

◆ How to Address the "Wall of 'It's Being Used, But No Results'"

Presents new challenges that arise after AI utilization becomes established and approaches to them.

◆ Gain Practical Hints Applicable to Your Company's AI Integration

Frankly shares insights gained from the field, including challenges that are still being explored.

Recommended for:

Those promoting company-wide AI implementation and integration.

Those struggling with AI adoption that is not penetrating as expected.

Those considering AI implementation for results creation and integration measures.

Personnel in DX, business reform, and corporate planning departments.

Those who want to learn from the real AI implementation cases of other companies.

About "IPROS AI 2026 Summer"

This is a large-scale event that encompasses "The 1st AI/DX Business Challenge Solutions Expo" and "The 2nd AI/DX Sales & Marketing Expo," under the theme of "An exhibition where you can find AI you can use tomorrow."

The venue will feature numerous latest solutions that can solve corporate challenges, including AI agents, generative AI, sales DX, operational efficiency, and data utilization.

In addition, numerous specialized seminars by leading industry experts and companies will be held, making it an event where you can learn broadly from the latest AI utilization trends to practical case studies.

Event Outline

Exhibition Name

<IPROS AI 2026 Summer>

The 1st AI/DX Business Challenge Solutions Expo

The 2nd AI/DX Sales & Marketing Expo

Special Feature: Physical AI/Robot Zone

Concurrent Events

Seminars by leading industry speakers, exhibitor case study seminars

Dates

July 29, 2026 (Wed) - July 31, 2026 (Fri)

Registration

Advance registration required (Participation fee: Free)

Venue

Ariake GYM-EX (2 stops from Tokyo Big Sight Station)

Address

1-10-1 Ariake, Koto-ku, Tokyo

Organizer

IPROS Corporation

Exhibiting Product Categories

- AI/DX Business Challenge Solutions Expo

Management AI, Budget/Actual Management Tools, Business Process Analysis/BPR Support, BI Tools, Recruitment Matching/Screening, Financial Analysis, DX Promotion Implementation Support, etc.

- AI/DX Sales & Marketing Expo

SFA/CRM, MA, Sales Enablement, Business Card Management Tools, Meeting Minute Creation AI, Online Business Meeting Tools, Personalized Marketing, Conversational AI, etc.

- Physical AI/Robot Zone

Robot Systems, Autonomous Mobile/Transport, Image Recognition/Sensing, System Integration/Services, Collaborative/Safety Control, Digital Twin, etc.

Seminar Co-organizers

AICX Association

Women AI Initiative Japan

Japan Marketing Association

Generative AI Japan

Association for the Promotion of Generative AI Utilization (GUGA)

Official Website

https://ex.ipros.jp/expo/iprosai/

Company Profile

Company Name: IPROS Corporation

Representative: Mitsuyuki Sato, President and Representative Director

Location: Shiodome Building 21F, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022

URL: https://marketing.ipros.jp/company/