How Will B2B Marketing Change in the AI Era? Panasonic Connect's Corporate Transformation Challenge Revealed <July 31, Free Participation>

As AI and digital technologies become widely integrated with customers, society, and partner companies, relationships are becoming more complex than ever, making it harder to see each other clearly. In response to these changes, traditional customer-centric approaches alone are becoming insufficient, and B2B marketing in Japanese companies is reaching a new turning point.

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Amidst this, IPROS Corporation will host a lecture by Mr. Akihiro Sekiguchi, Managing Executive Officer (Marketing) and Executive to the CMO of Panasonic Connect Co., Ltd. / Field Solutions Company, at "IPROS AI 2026 Summer," to be held from July 29 (Wed) to 31 (Fri), 2026, at Ariake GYM-EX. The lecture is titled "B2B Marketing with Ultimate Customer Resolution in the AI Era."

This lecture will explain the future of B2B marketing in an era where AI and digital technologies are pervasive, making it difficult to see each other clearly, and how the concept of "customer-centricity" is changing. It will also introduce the corporate transformation that Panasonic Connect is pursuing through B2B marketing.

Seminar Overview

B2B Marketing with Ultimate Customer Resolution in the AI Era

◆ Speaker: Akihiro Sekiguchi

Managing Executive Officer (Marketing) and Executive to the CMO, Field Solutions Company, Panasonic Connect Co., Ltd.

After joining a general electronics manufacturer, he led global and digital marketing at several B2B manufacturing companies. Since October 2018, he has been driving corporate reform at Panasonic Connect through digital marketing, business marketing, and digital customer experience. He also teaches at educational institutions such as national graduate schools. Director of the Japan Marketing Association. Ph.D. (Engineering).

◆ Date & Time: Friday, July 31, 2026, 10:40 - 11:10

◆ Venue: Ariake GYM-EX, Venue C

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Highlights of this Lecture

◆ Explanation of B2B Marketing in the AI and Digital Era

This session will introduce the future direction of B2B marketing for Japanese companies in an era of pervasive AI and digital technologies.

◆ Understanding the Shift in "Customer-Centricity"

This lecture will explain how the traditional customer-centric approach is evolving.

◆ Introduction to Panasonic Connect's Initiatives

Learn about Panasonic Connect's challenges in transforming its business through B2B marketing.

◆ Gain Insights into Corporate Transformation in the AI Era

Discover marketing strategies that companies should adopt in an era of widespread AI and digital penetration.

This Lecture is Recommended For

Individuals involved in B2B marketing

Those who want to learn about marketing concepts for the AI era

Those looking to re-evaluate customer-centric marketing

Executives and managers engaged in corporate transformation

Sales and marketing professionals

Those interested in Panasonic Connect's initiatives

About "IPROS AI 2026 Summer"

This is a large-scale event that collectively refers to "The 1st Exhibition for Solving Management Issues with AI/DX" and "The 2nd Exhibition for AI/DX Sales & Marketing," under the theme of "Discover AI You Can Use Tomorrow."

The venue will feature numerous latest solutions to solve corporate challenges, including AI agents, generative AI, sales DX, operational efficiency improvements, and data utilization.

In addition, specialized seminars by industry-leading experts and companies will be held, offering a wide range of learning opportunities from the latest trends in AI utilization to practical case studies.

Event Outline

Exhibition Name

<IPROS AI 2026 Summer>

The 1st Exhibition for Solving Management Issues with AI/DX

The 2nd Exhibition for AI/DX Sales & Marketing

Special Feature: Physical AI/Robot Zone

Co-located Events

Seminars by industry-leading speakers, case study seminars by exhibitors

Dates

Wednesday, July 29, 2026 - Friday, July 31, 2026

Participation Method

Advance registration required (Participation fee: Free)

Venue

Ariake GYM-EX (2 stations from Tokyo Big Sight Station)

Address

1-10-1 Ariake, Koto-ku, Tokyo

Organizer

IPROS Corporation

Exhibiting Product Categories

- Exhibition for Solving Management Issues with AI/DX

Management AI, Budget/Forecast Management Tools, Business Process Analysis/BPR Support, BI Tools, Recruitment Matching/Screening, Financial Analysis, DX Promotion Implementation Support, etc.

- Exhibition for AI/DX Sales & Marketing

SFA/CRM, MA, Sales Enablement, Business Card Management Tools, Meeting Minute Creation AI, Online Business Meeting Tools, Personalized Marketing, Conversational AI, etc.

- Physical AI/Robot Zone

Robot Systems, Autonomous Mobile & Transport, Image Recognition & Sensing, System Integration & Services, Collaborative & Safety Control, Digital Twin, etc.

Seminar Co-organizers

AICX Association

Women AI Initiative Japan

Japan Marketing Association

Generative AI Japan

General Incorporated Association for Promotion of Generative AI Utilization (GUGA)

Official Website

https://ex.ipros.jp/expo/iprosai/

Company Profile

Company Name: IPROS Corporation

Representative: Mitsuyuki Sato, President and Representative Director

Location: Shiodome Building 21F, 1-2-20 Kaigan, Minato-ku, Tokyo 105-0022

URL: https://marketing.ipros.jp/company/