Imajina (Representative Director: Yoshinori Sekino, Headquarters: Chiyoda-ku, Tokyo), a company supporting corporate inner branding, announced that as part of its social contribution efforts, it has outsourced part of its '2026 Project for Donating 22,000 Books to Growing Companies and Executives Nationwide,' which began this May, to the 'Employment Transition Support Office SAKURA Center' operated by Sogo Career Trust Co., Ltd. (SCT, Representative Director: Tsutomu Ito, Headquarters: Shinjuku-ku, Tokyo).
Background: Combining Book Distribution with Disability Employment Training
To strengthen the organizational capabilities of Japanese companies, Imajina is donating approximately 22,000 books, centered on Representative Yoshinori Sekino's latest book, 'Blueprint for Empathy Value,' to growing companies across Japan. The books provided include Sekino's works such as 'Blueprint for Empathy Value' and 'Power of Managers,' as well as reprints of overseas classics like 'The Leadership Management,' all packed with essential knowledge for developing next-generation leaders.
Part of the distribution operations supporting this large-scale project will be outsourced to SCT's SAKURA Center, where individuals with disabilities receive training to acquire the knowledge and skills necessary for employment and self-reliance in the corporate world.
By combining Imajina's distribution operation with disability training opportunities, this initiative treats individuals with disabilities not as 'subjects of support' but as a 'workforce,' providing them with opportunities to engage in tasks connected to the company's core business. This is also a social implementation project aimed at deepening Imajina's human capital management.
Value-Added Through Partnership: Careful 'Handiwork' Enhances Brand Experience
At SCT's SAKURA Center, individuals with disabilities leverage their unique characteristics to perform tasks accurately and carefully with the support of professional staff. By infusing pride and soul into every single book delivered to 22,000 executives nationwide, the brand experience for the companies receiving them is further enhanced.
With the purpose of 'creating a society where investing in people is the norm,' Imajina will continue to serve as a model case and contribute to the realization of a society where diverse talent shines.
FACT BOX
- Source: PR TIMES
- Category: Partnership