Achieving Cost Reduction and Building Corporate Fans Simultaneously: 'Kabu-Sapo' Surpasses 100,000 Target Shareholders

Ewel Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Takashi Ohminato; hereinafter 'the Company'), which provides welfare administration, health support services, and consulting, announces that its comprehensive shareholder benefit support service, 'Kabu-Sapo,' has surpassed 100,000 target shareholders.

*The number of target shareholders refers to the actual number as of June 2026 and represents the total number of shareholders across companies that have adopted 'Kabu-Sapo.'

What is 'Kabu-Sapo'?

In recent years, there has been growing interest among general affairs and IR departments of listed companies in building long-term relationships with individual shareholders and fostering stable shareholder bases. However, operating shareholder benefit programs involves significant administrative burdens, including system design, application processing, customer inquiries, product management, and shipping arrangements. Additionally, blanket distribution models often result in sending benefits to shareholders who do not wish to receive them, leading to wasteful spending on product costs, shipping fees, and administrative overhead.

'Kabu-Sapo' reimagines shareholder benefits not merely as a return initiative, but as a foundation for continuous communication between companies and shareholders. The service provides one-stop support to simultaneously achieve cost-effective operations and benefit designs that enhance shareholder engagement.

Moving forward, the Company will continue to leverage 'Kabu-Sapo' to reduce operational burdens for shareholder benefit managers, support the efficiency, sophistication, and cost reduction of benefit operations, and contribute to building strong relationships between companies and shareholders.

≫ 'Kabu-Sapo' Service Website https://kabu-sapo.com/

≫ Inquiries and Consultations Regarding This Service https://que.ewel.co.jp/form/pub/fmcr/kabusapo

Four Key Features of 'Kabu-Sapo'

1. Easy integration of company products with flexible 'choose-your-reward' designs

The service offers an operational platform that easily incorporates a company's own products into shareholder benefits and supports 'choose-your-reward' programs that combine local specialties or partner products. This increases shareholder satisfaction and fosters understanding and empathy toward the company, creating ongoing communication opportunities and cultivating loyal fans.

2. Supports cultivation of long-term and large-shareholders through point and tier systems

By introducing point accrual and tier systems based on shareholding volume and duration, the service enhances incentives for continued ownership. In addition to discouraging short-term trading, it supports the development of long-term and large-shareholders and the formation of a stable shareholder base.

3. Ensures fair and secure operations through combined Web and dedicated phone line support

The service guarantees equitable application opportunities for all shareholders and provides careful responses to inquiries and complaints. In addition to efficient web-based applications, dedicated phone lines are available for application processing and customer support. Approximately 30% of applications are made via phone, ensuring fair support for all shareholders, including those less comfortable with digital platforms.

4. Reduces unnecessary costs through an application-based system and one-stop operations

By allowing only shareholders who wish to receive benefits to apply, the service minimizes unnecessary product preparation and shipping, reducing product and shipping costs. Furthermore, by providing one-stop support for application processing, inquiry handling, product management, and shipping arrangements, it reduces internal operational burdens and contributes to lowering administrative and operational costs.

*Image of shareholder benefit website

About Ewel Co., Ltd.

Headquarters: Kioicho Park Building, 3-6 Kioicho, Chiyoda-ku, Tokyo 102-0094

Established: October 2, 2000

Capital: ¥499,992,500

Employees: 1,096 (as of April 2026)

Business Activities: Consulting and services including welfare programs 'WELBOX,' 'Cafeteria Plan,' 'Smart Cafe,' 'Incentive Plus'; health support services 'Health Check Administration,' 'Health Management Promotion Support'; marketing support 'Customer Satisfaction Improvement Support,' 'Kabu-Sapo'; and self-care health enhancement service 'KENPOS.'

URL: https://www.ewel.co.jp/