Sapporo Clock Tower is often listed as one of Japan’s 'Three Great Disappointments,' a reputation so notorious that tourists now visit precisely to experience the letdown. After snapping a quick photo, most rush off toward Odori Park or Sapporo Station—leaving behind a scene all too familiar to local residents.

But what if the true depth of Sapporo lies precisely behind this disappointment? With that in mind, we’ve created the 'Ura-Tokeidai MAP' to reveal the area’s hidden charm.

What is 'Ura-Tokeidai'?

Surrounded by office buildings, this area is Sapporo’s bustling business hub. It’s also home to cultural complexes including concert halls, design studios, radio stations, and publishing houses—an urban space where creativity thrives.

Tucked away here are beloved local eateries frequented by discerning business professionals and passionate creatives.

When disappointment leaves you hungry, take a step into the backstreets. Your hidden culinary adventure begins now!

Introducing the 'Ura-Tokeidai MAP'

Created by a Hokkaido-based illustrator, the 'Ura-Tokeidai MAP' highlights restaurants and unique spots in the area, presented through the eyes of a local showing friends around Sapporo.

Featured Spots (Selection)

● Soy Sauce Ramen at 'Sapporo Ramen HACHI Sapporo Clock Tower Main Store'

Don’t assume Sapporo ramen is only about miso. Try the rich 'Sapporo Chuka Soba Soy Sauce,' featuring a savory broth made from chicken, pork, shellfish, and kelp, blended with four types of soy sauce. This deeply flavorful soup, crafted with Hokkaido ingredients, is dangerously drinkable.

● Fish Set Meal at 'Dekiterya Tokidai Store (Freshly Made – Overnight-Dried Fish & Seafood Bowl)'

Produced by Nemuro Hanamaru, famous for its conveyor-belt sushi, this set meal restaurant specializes in fish dishes. Their recommended dish is the grilled fish set, featuring fish filleted and dried overnight in-house, then grilled over charcoal for a fragrant, juicy finish. Enjoy seafood in a whole new way—beyond sushi.

● Soft Serve at 'Sapporo Clock Tower Hokkaido Brand Shop'

An antenna shop featuring 'Hokkaido Brand' products certified by the Sapporo Chamber of Commerce. While great for souvenirs, the soft serve served at its attached café space is actually a hidden gem. Grab one to go and relax on a bench in the Clock Tower’s backyard after a long walk.

● Shrimp Broth Soup Curry at 'Okushiba Shoten'

A soup curry beloved even beyond Hokkaido. Locals instantly recall its flavor at the mere mention of the name. The 'Okushiburg,' featuring a juicy hamburger patty in rich shrimp broth, is a top seller. If you’re unsure about soup curry, this is the one to try.

● Pasta and Hokkaido Wine at 'Yamaneko Bar'

At 'Yamaneko Bar,' enjoy European home-style cuisine made with Hokkaido ingredients. Their weekly rotating pasta set menu is perfect for lunch. Savor seasonal flavors on a plate, and pair it with local Hokkaido wine for a pleasantly tipsy midday—sure to become a cherished travel memory.

While Sapporo sightseeing often includes Jingisukan, sushi, and seafood, and evenings are spent in Susukino or Tanukikoji, 'Ura-Tokeidai' offers a unique, non-touristy lunch experience.

If you’re disappointed, get ready to be pleasantly surprised—delicious discoveries await.

The MAP is available on the official website:

https://uratokeidaimap.studio.site/

Press Inquiries:

April Inc.

23 Yamkyo Building, 3F, 2-11-1 Kita 1-jo Nishi, Chuo-ku, Sapporo, Hokkaido 060-0001

Contact: Mea Rashikenichi

090-8905-8768 (Mon-Fri, 10:00–18:00)

[email protected]

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  • Source: PR TIMES
  • Category: キャンペーン