Pairs Launches 'Celebrity Verification' Feature to Reduce Privacy and Impersonation Concerns

Eureka, Inc. (Headquarters: Minato-ku, Tokyo; CEO: Ryoma Yamamoto), operator of the dating app 'Pairs,' launched a new 'Celebrity Verification' feature on May 29, 2026, to provide a secure environment for high-profile individuals with social influence. In collaboration with UUUM Marketing, the company also conducted a survey among creators regarding their concerns about meeting new people, revealing significant challenges in their dating lives.

The 'Celebrity Verification' feature is designed to alleviate concerns such as unintended exposure of identity, impersonation, and unauthorized information sharing. By verifying identities and SNS accounts, setting visibility for profile images, and detecting impersonation, the feature allows celebrities to engage in dating as individuals with peace of mind. Key components include the 'Celebrity Verification Badge,' 'Profile Photo Blurring,' and 'Impersonation Countermeasures.'

The 'Celebrity Verification Badge' is awarded after verifying identity documents and active SNS accounts, displaying a badge next to the user's occupation. The 'Profile Photo Blurring' feature allows users to control photo visibility, showing clear photos only to matched users or those they have liked. The 'Impersonation Countermeasures' automatically detect potential unauthorized use of celebrity photos based on verified identity documents and issue warnings to suspicious accounts.

Under the slogan 'Intentional Dating,' Pairs supports individuals who wish to pursue new connections regardless of their profession or status. A survey conducted among 55 creators showed that approximately 70% are interested in using this feature, suggesting that enhanced psychological safety significantly increases the willingness of high-profile individuals to use dating apps.