Enito Group, operator of "with" and "Omiai," receives letter of appreciation from Aichi Prefectural Police for efforts to prevent SNS investment and romance scams

Enito Group Co., Ltd. (Representative Director Group CEO: Kazuya Nobe), which oversees the matching apps "with" and "Omiai," is collaborating with the Aichi Prefectural Police to jointly produce awareness short dramas and promote warnings to users residing in Aichi Prefecture to prevent damage from SNS investment and romance scams. In recognition of these efforts, the company received a letter of appreciation from the Chief of the Public Safety Department of the Aichi Prefectural Police Headquarters on July 3, 2026.

Enito Group considers the prevention of fraud damage through the misuse of matching apps to be one of its important issues, and is continuously working to strengthen countermeasures through collaboration with related organizations and awareness activities to realize safe encounters where users can feel secure.

From left: Ryoma Yasanobu, Chief of Trust & Safety Office, Enito Group; Kazuya Nobe, Representative Director Group CEO, Enito Group; Norio Kimura, Chief of Public Safety Department, Aichi Prefectural Police Headquarters; Yuji Horita, Counselor of Criminal Investigation Department and Counselor of Public Safety Department.

Background of Receiving the Letter of Appreciation

In Aichi Prefecture, damage from SNS investment and romance scams is a serious issue.

In 2025, there were 1,542 reported cases, with damages amounting to approximately 17.1542 billion yen, the highest number of cases nationwide. As of the end of May 2026, there have been 818 reported cases (an increase of 420 cases year-on-year), with damages of approximately 10.4614 billion yen (an increase of approximately 5.98664 billion yen year-on-year), indicating a high level of activity.

In response to this situation, Enito Group has been collaborating with the Aichi Prefectural Police to jointly produce awareness short dramas and promote warning activities targeting users in Aichi Prefecture to prevent damage from SNS investment and romance scams.

These efforts have been recognized, and the company has received a letter of appreciation from the Public Safety Department of the Aichi Prefectural Police Headquarters.

Enito Group's Initiatives

Enito Group strives to strengthen collaboration by regularly exchanging information with the National Police Agency, prefectural police departments, and the National Consumer Affairs Center.

Starting with collaboration with the Chiba Prefectural Police in July 2025, the company has conducted awareness activities for "with" and "Omiai" users, introducing common tactics and countermeasures for SNS investment and romance scams. To date, Enito Group has engaged in initiatives in collaboration with police departments in nine prefectures nationwide.

A characteristic of SNS investment and romance scams that misuse matching apps is that after matching, users are quickly prompted to communicate on other social media platforms where the matching app operator's monitoring is not as thorough.

The initiatives with the Aichi Prefectural Police include:

- Joint production of "SNS Investment and Romance Scam Prevention Awareness Short Drama" (4-minute version, 30-second version)

- Warning about SNS investment and romance scams targeting "with" and "Omiai" users residing in Aichi Prefecture (scheduled for July 6).

The "SNS Investment and Romance Scam Prevention Awareness Short Drama," which began airing on digital signage at stations and other locations from July 1, depicts typical scam tactics from both male and female perspectives, based on actual victim cases. The aim is to encourage viewers to consider the damage as a personal issue, deepen their understanding of scam tactics and points to watch out for, and promote appropriate actions to prevent damage. Furthermore, by airing the drama on public media with the cooperation of the Aichi Prefectural Police, the initiative aims to create opportunities for repeated exposure to awareness information through various touchpoints, thereby increasing vigilance against SNS investment and romance scams and contributing to damage prevention.

This is the first initiative by Enito Group to develop and distribute awareness short dramas targeting a wide range of prefectural residents in collaboration with a prefectural police department.

【"SNS Investment and Romance Scam Prevention Awareness Short Drama" Jointly Produced with Aichi Prefectural Police】

● Start of Broadcast: July 1, 2026

● Broadcast Locations: Digital signage at stations, official Aichi Prefectural Police SNS (Aichi Prefectural Police Official YouTube Channel), Safety Center within the "Omiai" website, etc.

● Video Viewing Link: Aichi Prefectural Police Official YouTube Channel (4-minute version, 30-second version)

● Production: Aichi Prefectural Police, Enito Group Co., Ltd.

● Content: Dramatized depiction of typical SNS investment and romance scam tactics from male and female perspectives, along with easy-to-understand explanations of precautions.

● Cast: Kazuya Shoji, Tomo Yoshikawa

【Warning in Collaboration with Aichi Prefectural Police as Part of Awareness Activities (Scheduled for July 6, Example Screen of "Omiai")]

Comment from Norio Kimura, Chief of the Public Safety Department, Aichi Prefectural Police Headquarters, regarding this matter

"Collaboration with the police and public-private partnerships are extremely important initiatives. While the police alone have limitations in protecting the safety and security of our citizens, collaborating with companies can lead to activities that move society forward.

In this instance, an awareness video specifically targeting special fraud, particularly SNS investment and romance scams, where damage is escalating, has been created. Furthermore, the content is designed to be disseminated not only to Enito Group's members but also broadly to the citizens of the prefecture, and we have cooperated in this significant undertaking.

The Aichi Prefectural Police also intends to widely disseminate this video and prevent even one more case of damage."

Comment from Kazuya Nobe, Representative Director Group CEO, Enito Group

"Damage from SNS investment and romance scams is becoming more serious, and cases where matching apps are misused for criminal purposes are also a social issue. In response to this situation, our group believes it is necessary to promote an environment where users can utilize our services with greater peace of mind and safety than ever before.

Enito Group has continuously engaged in warning and awareness activities in collaboration with police organizations nationwide. We are deeply honored to have received a letter of appreciation from the Aichi Prefectural Police, and we hope that this initiative will contribute to the prevention of damage from SNS investment and romance scams.

We will continue to strengthen our collaboration with the Aichi Prefectural Police and other relevant organizations to create a safe environment for encounters where our users can feel secure using our services."

Since its establishment, Enito Group has operated a "Trust & Safety Office" responsible for creating a safe and secure usage environment for matching apps, conducting service monitoring 24 hours a day, 365 days a year. In addition to detecting and forcibly withdrawing malicious users, the company is working to improve safety through user warnings and alerts when exchanging SNS account information.

In April 2025, the company launched an "Advisory Board" comprising experts in legal compliance, consumer protection, and academia to discuss social issues surrounding matching apps, further strengthening its safety and security initiatives by incorporating the knowledge of external experts.

Enito Group will continue to strive to create an environment where users can feel secure using its services by strengthening collaborations with relevant organizations and conducting awareness activities to realize safe encounters.

Reference Materials

【About the Matching App Market】

A survey result released by the Cabinet Office for Children and Families in Japan showed that matching apps were the most common place/opportunity for married individuals to meet their spouses, accounting for 25.1%. As we enter an era where one in four people get married through matching apps, they are recognized as important matching platforms in society. Furthermore, with the possibility of broadcasting TV and radio commercials for matching apps that meet certain conditions through third-party certification (IMS certification) that evaluates quality and reliability, opportunities for more people to use them in their daily lives are increasing, and expectations from various stakeholders are growing.

※1: Cabinet Office for Children and Families (announced November 18, 2024) From the Final Report Summary of the FY2024 "Survey on Young People's Life Design and Encounter Awareness" Web Questionnaire Survey.

※2: A certification system for internet-based matchmaking services operated by the Japan Association of Marriage Agencies (IMS). It is granted only to matching apps that meet detailed criteria such as service content, compliance with relevant laws and regulations, and information security measures, and is a mandatory condition for broadcasting TV and radio commercials. Currently, only 10 companies in Japan have obtained this certification.

【Enito Group's Trust & Safety Measures】

According to an announcement by the National Police Agency※3, SNS investment and romance scams are not decreasing, and it has become clear that approximately 90% of communication tools used during the commission of these crimes are specific SNS platforms. It has been confirmed that perpetrators contact victims through matching apps and similar services, and then quickly guide them to SNS platforms where the matching app operator's monitoring is not thorough, in order to carry out their scams.

Enito Group's "Trust & Safety Office," which plays a central role in creating a safe and secure usage environment for matching apps, collaborates with the support centers of "with" and "Omiai." Utilizing technologies such as AI, the office detects malicious users early and takes actions such as forced withdrawal. Dedicated personnel also analyze the characteristics of malicious users, and various other measures are being implemented. Furthermore, Enito Group strengthens collaboration by regularly exchanging information with relevant government ministries and agencies. In October 2024, initiatives such as enhanced detection of malicious users and warnings about exchanging SNS contact information before dates were launched.

※3: From the National Police Agency Press Release "Status of Reported and Solved Cases of Special Fraud and SNS Investment/Romance Scams" | National Police Agency Website.

【Enito Group Overview】

Enito Group was established in March 2023 as the management oversight company for both Co., Ltd. with (hereinafter: with), which provides "with," and Co., Ltd. Omiai (hereinafter: Omiai), which provides "Omiai." For the matching apps "with" and "Omiai," the company develops and operates services that combine warmth with science, fostering many good relationships. In the future, Enito Group will further strengthen trust and safety, and by utilizing technologies including generative AI and machine learning, it will provide optimal encounter opportunities to more people. Furthermore, aiming to become "life infrastructure" that supports diverse life events originating from encounters, not limited to matching apps, the company seeks to continue providing new value to society through various initiatives.

- Cumulative number of members for "with" and "Omiai" combined: Over 25 million (as of January 2026)

- Cumulative number of matches for "with" and "Omiai" combined: Over 200 million (as of June 2023)

Origin of the Enito Group Company Name

The company name "Enito Group" was coined by combining "縁 (en)," which signifies the "connection" that Enito Group values in providing optimal encounters, and "糸 (ito)," meaning "thread," symbolizing "connecting people to people." Enito Group aims to be the "thread" that connects those seeking a partner with whom they can be themselves.

Enito Group Company Profile

Company Name: Enito Group Co., Ltd. (formerly with Co., Ltd., name changed on March 1, 2023)

English Company Name: Enito Group, Inc.

Representative: Kazuya Nobe, Representative Director Group CEO

Head Office Location: 17F, Ebisu Business Tower, 1-19-19 Ebisu, Shibuya-ku, Tokyo

Established: September 2012

Business Activities: Management oversight of Co., Ltd. with and Co., Ltd. Omiai

Major Shareholders: Bain Capital Private Equity, LP, Tybourne Capital Management, et al.

URL: https://enito.co.jp/

【"with" Overview】

What is "with," a matching app that offers value-based encounters?

"with" is a love and marriage matching app launched in September 2015 that offers value-based encounters. It is primarily used by people in their 20s seeking serious relationships. Since its service launch, it has adopted approaches based on statistics and psychology, developing and offering original features such as "Psychological Tests" that create opportunities to match with partners who share similar values, including deep psychological compatibility, and "Preference Cards" to express one's interests and hobbies. The company also participates in the Japan Association of Marriage Agencies to contribute to the healthy development of the industry.

with Company Profile

Company Name: with, Inc.

English Company Name: with, Inc.

Representative: Akito Igarashi, Representative Director CEO

Head Office Location: 17F, Ebisu Business Tower, 1-19-19 Ebisu, Shibuya-ku, Tokyo

Service Start Date: September 23, 2015

Business Activities: Operation of the matching app "with"

Shareholder: Enito Group Co., Ltd. (100%)

URL: https://with.is/welcome

【"Omiai" Overview】

"Omiai," a matching app for finding love based on authenticity

"Omiai" is a pioneer matching app that was one of the first in Japan, launched in February 2012, offering "serious encounters."

It is primarily used by individuals, mainly in their 30s, seeking serious relationships with marriage in mind.

In Japan today, where one in four people get married through matching apps※1, Omiai proposes a new form of encounter that focuses on the essential appeal of a person's "authenticity" that shines through their cherished feelings, way of life, and experiences.

Going forward, Omiai aims to provide an experience where users can "meet themselves" by further enhancing features that express a person's "true self," such as "My Best," which allows users to express their values and feelings cultivated through their experiences.

Furthermore, to ensure that users can use matching apps with greater peace of mind, Omiai participates as a director in the Japan Association of Marriage Agencies and actively works towards the healthy development of the entire industry.

※1: Cabinet Office for Children and Families (announced November 18, 2024) From the Final Report Summary of the FY2024 "Survey on Young People's Life Design and Encounter Awareness" Web Questionnaire Survey.

Omiai Company Profile

Company Name: Omiai, Inc.

English Company Name: Omiai, Inc.

Representative: Yoshiki Imai, Representative Director CEO

Head Office Location: 17F, Ebisu Business Tower, 1-19-19 Ebisu, Shibuya-ku, Tokyo

Service Start Date: February 21, 2012

Business Activities: Operation of the matching app "Omiai"

Shareholder: Enito Group Co., Ltd. (100%)

URL: https://fb.omiai-jp.com/