The Japanese Sake Festival "KIGEN Japanese Sake Fest 2026," where breweries from all over Japan will gather in Nara, the birthplace of sake, will be held for three days from May 29 (Friday) to 31 (Sunday), 2026, at the Nara Convention Center. With the concept of "From Origin to the World," it is a new sake festival that conveys the history and culture of Japanese sake through experiential activities. From Nara, a historical backdrop representing the "origin," we will disseminate the charm of Japanese sake, connecting to the world together with breweries from all over Japan.

Official website here

Significance of this event

This event is an attempt to redefine sake from "something to drink" to "something to experience as a culture." Beyond mere tasting, it aims to become a new hub for disseminating Japanese culture through unique content that can only be experienced at this event, such as pairing lunches with local Michelin chefs and seminars with the chief priest of Shoryakuji Temple (the birthplace of sake) and brewers.

Three features of this event

1) The first nationwide sake festival held in Nara Prefecture, the birthplace of sake Nara is considered the origin of Japanese sake. This is a rare opportunity for breweries from all over Japan to gather against this historical backdrop.

2) Experiential content to "learn and feel" not just drink 22 breweries from Nara Prefecture + 35 breweries from outside the prefecture will participate, along with craft sake, wineries, and breweries. You can experience the "tradition to innovation" of Japanese sake across the board.

3) Designed to be open to younger generations as well as sake connoisseurs Approximately 3,000 visitors are expected, targeting experience-oriented individuals in their 20s to 40s and inbound tourists. The design caters to values of "quality over quantity" and "cultural experience."

Nara Convention Center (Indoor Venue) Nara Convention Center (Outdoor Venue)

Event Outline

Event Name KIGEN Japanese Sake Fest 2026

Dates May 29 (Friday) - 31 (Sunday), 2026

Hours 11:00-17:00 (29th: 16:00-20:00)

Venue Nara Convention Center (Nara City)

Organizer KIGEN Japanese Sake Fest Executive Committee

Sponsors Nara Prefecture, Nara City

Ticket purchase page here

Main Contents

Brewery Booths Unique breweries from within and outside Nara Prefecture will gather. You can interact directly with the brewers, touching upon the thoughts and background embedded in their sake. This is a special opportunity to enjoy a variety of brands in small quantities (ticket-based per cup) and discover your favorite. We will deliver a moment to savor the depth of Japanese sake and new discoveries.

Sake Booths In addition to Japanese sake, the lineup includes craft sake, which is attracting attention with new ideas, unique wines from Nara Prefecture, and craft beers brewed by local breweries. This is a luxurious time to casually enjoy small quantities (ticket-based per cup) and encounter your favorite drink.

Gourmet Booths Popular restaurants from Nara Prefecture will gather. We will offer a variety of menus that highlight the charm of Nara ingredients, as well as "ates" (food pairings) that go well with each restaurant's proud sake. This is a special time to casually enjoy (ticket-based) and savor the compatibility of food and sake.

Pairing Lunch Show A special banquet featuring Nara's Michelin chefs and brewers. We will offer a luxurious pairing lunch that can only be enjoyed here, combining the charm of Nara's proud food and sake. With advance reservations and limited servings, you can slowly enjoy the flavors and stories that unfold with each dish.

Audience Participation Talk Show A special project to learn and savor the story residing in a single cup of sake. Brewers and rice producers will take the stage to talk about the background of how Japanese sake is born, its secret stories, and theirこだわりの brewing methods. You can experience the depth of Japanese sake from both knowledge and taste, along with limited edition sakes that can only be found here.

【Contact】 KIGEN Japanese Sake Fest Executive Committee (Contact Person: Secretary General Yujin Tsubakino) 〒630-0201 Omyo-cho 446-1, Ikoma City TEL: 0743-73-8877 FAX: 0743-73-7781 MAIL: [email protected]

Official website here

FACT BOX

  • Source: PR TIMES
  • Category: Event