SNS Follower No.1 Parenting Media 'Tomonite' Celebrates 10th Anniversary with Special Event!

Every, Inc. (Headquarters: Minato-ku, Tokyo; President: Taisei Yoshida), the operator of the parenting media 'Tomonite,' hosted the 'Tomonite 10th Anniversary Event' on Friday, March 27, 2026. Sponsored by People Co., Ltd. (Chuo-ku, Tokyo; Director and Representative Executive Officer: Masato Kiribuchi) and Lotte Co., Ltd. (Shinjuku-ku, Tokyo; President and Representative Director: Hideki Nakajima), the event welcomed Tomonite Ambassadors for an offline gathering enjoyable for both parents and children.

### About the Event 'Tomonite' is a childcare service with the mission 'Holding hands together in parenting.' Since its launch in 2016, it has grown to become the No.1 parenting media by SNS follower count. To commemorate this 10-year milestone and deepen bonds with its users, the media invited 13 pairs of parents with children aged 0 to 1 year for an offline exchange event.

### Activities The event consisted of two main programs: 1. **Workshop: 'What does my baby love?' Baby curiosity® Toy Trial** Sponsored by People Co., Ltd., this workshop allowed babies to interact with various educational toys. Participants shared their findings and experiences regarding their children's interests. 2. **Workshop: Creating 'Original Koala's March'** Sponsored by Lotte Co., Ltd., participants created personalized Koala's March packaging featuring their own photos and messages, creating a unique memento.

Between sessions, a free exchange time was provided with photo spots, allowing mothers to exchange childcare information and babies to play together.

### Souvenirs and Feedback Participants received souvenirs provided by People (Namera-taro toy), Lotte (Original Koala's March), Cow Brand (Baby Series), and Kao (Merries First Premium diapers). According to the post-event survey, 100% of participants indicated a desire to participate in future events, praising the opportunity to try many toys and create personalized gifts.

### Seeking New Ambassadors 'Tomonite' is currently recruiting new ambassadors to enjoy the parenting journey together. Interested parties can apply through the official recruitment page for invitations to future events and product trials.