Self-care brand "beonaroll" sponsors the 48th JRA Horse Show, proposing oral care to reset and condition.

[Baji Koen] The 48th JRA Horse Show to be held!! | JRA Official Channel

The self-care brand "beonaroll", developed by MG Company Inc. (Minato-ku, Tokyo), will sponsor the "48th JRA Horse Show", one of Japan's largest equestrian competitions, to be held at JRA Baji Koen in Setagaya from Sunday, May 3 (National Holiday) to Tuesday, May 5 (National Holiday), 2026.

Thoughts behind this sponsorship

Under the theme of "What I can do for myself for a perfectly conditioned tomorrow", beonaroll is a self-care brand that stays close to everyone living in today's stressful modern society. Through this sponsorship, we propose a new habit of switching your mood and conditioning yourself for the next step through oral care products. Equestrianism is a sport that requires high concentration both physically and mentally, and the brief moments of transition before and after a match are crucial for the athletes. beonaroll focuses on that "moment of reset", proposing an experience that conditions your feelings and prepares you for the next step through a refreshing, cool sensation and a clean finish after brushing. We will widely communicate this value not only to equestrian athletes but to anyone who wants to live their daily life positively.

beonaroll Deep Clean Toothpaste Salt Lemon

Following the purple whitening tooth gel born in 2024, which became a hot topic on E-commerce sites, this product, launched in December 2025, was developed with the concept of "making daily brushing time a special moment", focusing on the "adsorption power of domestic clay(*2)". It is a "gentle whitening(*1)" toothpaste inspired by mud packs that leads to your natural whiteness(*1) through daily brushing.

beonaroll Deep Clean Toothpaste Salt Lemon_With box beonaroll Deep Clean Toothpaste Salt Lemon_Clay image

"Adsorption Whitening"(*1) using clay from Okayama Prefecture(*2) & Seto Inland Sea salt. A salt lemon flavor that makes you want to brush over and over again.

The ultra-fine clay(*2) from Okayama Prefecture closely adheres even to the fine grooves of teeth. It adsorbs plaque, stains, and food-derived dirt, wrapping around them to refreshingly remove them through brushing. It leads to the natural whiteness of teeth(*1) and helps prevent cavities and bad breath.

The particle design with rounded corners is gentle on the tooth surface, leading to a smooth, refreshing finish.

It is an adult salt lemon flavor blended with sea salt made from 100% seawater from the Seto Inland Sea in Okayama Prefecture, lemon, and spearmint.

*Notes 1 Due to brushing effect 2 Kaolin (Cleaning agent) 3 Sea salt (Flavoring agent)

Product Overview

Product Name: beonaroll Deep Clean Toothpaste Salt Lemon Release Date: December 21, 2025 Volume: 50g Price: ¥1,760 (Tax included) Country of Origin: Japan Official Sales Site: https://www.beonaroll.co.jp/products/beonaroll-deepclean-toothpaste-saltlemon Instagram: beonaroll.co.jp beonaroll

beonaroll Brand Message

What I can do for myself for a perfectly conditioned tomorrow. The brand name "beonaroll" comes from the English phrase "be on a roll". To live a "perfectly conditioned" everyday life full of positive energy, where mind and body are in harmony, we aim to spread the importance of self-care and support everyone to live healthily in their own way. When each person lives their days fulfilled both physically and mentally and thrives as themselves, it eventually becomes the strength to protect someone important, leading to a society where people care for one another. Through various items and approaches to care for oneself, beonaroll will continue to stand by everyone living in today's stressful modern society.

The 48th JRA Horse Show

Dates: Sunday, May 3 (National Holiday) - Tuesday, May 5 (National Holiday), 2026 Location: JRA Baji Koen Address: 2-1-1 Kamiyoga, Setagaya-ku, Tokyo Opening Hours: 9:00 - 17:00 Admission: Free Viewing: Free

For details on each competition and the latest information, click here JRA Horse Show Special Site: https://jrahorseshow.studio.site/