90% of Workers Feel Burdened by AGA Costs Due to Inflation; 93% Willing to Use Corporate Benefits | AGA App 'HIX' Now Listed on Wantedly's 'Perk'

Mbox Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Daisuke Kanazawa), operator of the AGA self-care app 'HIX', conducted an 'Awareness Survey on Corporate Benefits and Healthcare' among HIX users. The results showed that approximately 90% of office workers feel the cost of AGA treatment and hair care is a 'burden,' and 93.0% would 'want to use' AGA care subsidies if offered as a corporate benefit.

Following these results, HIX has been listed on 'Perk,' a benefit service provided by Wantedly, Inc. Through corporate benefits, HIX aims to lower the economic and psychological barriers for employees seeking hair care and support their overall well-being.

・Perk Page: https://perk.wantedly.com/partner/products/2374 (Note: Only available to Perk users)

### Background of the Survey As inflation persists and real wages decrease, more people are forced to cut budgets for healthcare and self-improvement. Simultaneously, with the return from remote work to the office, there is a growing awareness of 'cleanliness' and 'grooming,' which affect first impressions during face-to-face interactions with colleagues and clients.

AGA (Androgenetic Alopecia) is a significant healthcare issue that affects not only appearance but also confidence and professional performance. However, the high cost of treatment remains a hurdle. This survey was conducted to clarify the reality of hair care awareness among working men in this social context.

### Survey Overview - Period: March 10, 2026 – March 31, 2026 - Method: Internet survey - Target: HIX users (Full-time, contract, or dispatched employees) - Responses: 157

### Key Findings 1. **90% of employees with increased face-to-face opportunities are more concerned about their appearance.** Among those who saw an increase in face-to-face meetings, 88.2% reported being more conscious of their looks, highlighting the impact of returning to the office.

2. **90% feel the cost of AGA treatment is a burden.** 88.5% of respondents feel the financial weight of hair care, reflecting the impact of rising prices on healthcare choices.

3. **93% would use AGA subsidies if offered as a corporate benefit.** There is a massive latent need, with 93.0% showing intention to use hair care benefits if available through their employer.

4. **60% view companies supporting healthcare as 'supportive and caring.'** Providing healthcare support improves corporate image, with 61.8% saying it makes them feel the company cares about employees' personal struggles, which can lead to higher engagement and retention.

### Listing on Perk To address the identified high interest and financial hurdles, 'HIX' is now available on 'Perk.'

**Perk Benefit Details:** - Provides a 300 yen discount coupon code valid anytime on the HIX official website. - Perk Portal: https://perk.wantedly.com/