MJ Home to Launch Independent Brand on June 1, 2026, Expanding into Kusatsu and Seta Areas

MJ Home Co., Ltd. (Headquarters: Nagahama City, Shiga Prefecture; Representative Director: Mutsumi Kuzukawa), which operates real estate businesses mainly in Shiga Prefecture, announces that it will refresh its real estate brokerage stores into its own brand and start operations under a new structure from June 1, 2026, for the purpose of business expansion and improving management flexibility. From June 1, 2026, the company will transition to a unique new structure under its own brand and open 'Kusatsu Store' and 'Seta Store,' marking its first entry into major areas where it previously had no stores. While inheriting its community-based services, the company will fully launch its growth as a comprehensive real estate company, including nationwide multi-store expansion and management, construction, and development. For about 20 years, the company has been a member of a franchise (FC) network, operating 10 real estate brokerage stores mainly in Shiga Prefecture. However, to respond to recent changes in the real estate market and diversifying customer needs, the company determined that flexible and speedy management decisions, free from the restrictions on store expansion associated with FC membership, are essential. To aim for further leaps, the company will graduate from the franchise (FC) network on May 31, 2026, and transition to its own business operation structure. By eliminating the restrictions on store opening areas caused by the conventional FC membership, the company will accelerate its expansion throughout Shiga Prefecture and start active entry into major cities nationwide. Starting with the rental brokerage business, the company will strengthen its structure to provide integrated services including rental management, sales, construction development, and proposals for income-generating real estate, further promoting its growth as a comprehensive real estate company. The 'Kusatsu Store' and 'Seta Store,' which will be the first step of the new structure, are symbolic stores for the company's new system. By opening stores simultaneously at 'Kusatsu Station,' which boasts one of the highest passenger numbers in Shiga Prefecture, and 'Seta Station,' where demand from students and single people is very high, the company will significantly expand its service area. In the future, as the 'MJ HOME' brand, the company will continue to propose new value in real estate from Shiga to the whole country.