Ergogain Co., Ltd. (headquartered in Ota-ku, Tokyo; hereinafter 'the company'), which operates 'HoukanWEB'—a specialized website creation and support service for visiting nursing stations—has launched a new bundled service, the 'Startup Full Set' (¥248,000, excluding tax), to comprehensively support the promotional and administrative setup required for opening a visiting nursing station.

Background

While visiting nursing stations are being established across Japan amid growing demand for home healthcare, many founders are nurses who spend significant time on non-clinical tasks such as preparing promotional materials (websites, business cards), setting up official LINE accounts, email addresses, fax, phone numbers, and registering on Google Business Profile. Outsourcing these tasks to multiple vendors increases both cost and effort, while resulting in inconsistent branding.

The company's representative, Kaiichiro Lai, is currently enrolled at Kobe University School of Medicine. From a medical education perspective, he has recognized a structural issue: nursing professionals, as experts in care, are overwhelmed by administrative and promotional tasks during startup.

To address this challenge, the company has developed the 'Startup Full Set,' a comprehensive solution where a specialized team focused on visiting nursing services handles all promotional and administrative setup in one integrated package.

Service Overview

[What's Included in the 'Startup Full Set' (¥248,000, excluding tax)]

Website creation (8-page structure, including a recruitment page, reviewed by medical professionals, compliant with medical advertising guidelines)

Business card and brochure design (designed with a unified visual identity aligned with the website)

Startup setup support: Official LINE account, email address, custom domain, cloud fax, phone number, Google Business Profile, and various account registrations

Initial sales preparation: Creation of a local referral source list (care managers, medical institutions), support for planning introductory visits

Compared to outsourcing each task separately (market average: over ¥380,000 plus self-managed administrative work, according to company research), this bundled service is offered at ¥248,000.

[Monthly Support Plan Offered Concurrently: 'Growth Engine' (from ¥50,000/month, excluding tax)]

A monthly support plan to assist with post-launch marketing and sales. In addition to SEO and website management, it includes Google Ads management, referral list management, customized fax dispatch services, and securing face-to-face meeting appointments via telemarketing.

Price List (excluding tax)

- Website Creation (Light): ¥49,800 - Startup Setup Support: ¥79,800 - Startup Full Set: ¥248,000 - Growth Engine (monthly): from ¥50,000

Service Features

- Visiting nursing specialization: A dedicated team with in-depth understanding of the system, reimbursement, and real-world sales outreach to care managers handles all creation and support - Medical professional review: All pages are reviewed by medical staff to ensure compliance with medical advertising guidelines - One-company solution: Single point of contact from design and startup procedures to post-launch marketing and sales support - Nationwide support: Fully online service available across Japan. Free consultations available

Company Overview

Company Name: Ergogain Co., Ltd. Representative: Kaiichiro Lai Established: November 2025 Business: Website creation, marketing, recruitment, and startup support for visiting nursing stations (service name: HoukanWEB) Service Website: https://www.houkanweb.com/

Inquiries Regarding This Announcement

HoukanWEB Team, Ergogain Co., Ltd. Phone: 090-5575-0467 (Weekdays 9:00–18:00) Email: [email protected] Contact Form: https://www.houkanweb.com/contact.html

FACT BOX

  • Source: PR TIMES
  • Category: New Product