Ostance Inc. planned, designed, developed, and provided operational support for the lifelong learning information portal site "Ota Manabi no Mori" for Ota Ward, Tokyo.

Information dissemination through paper publications several times a year made timely updates difficult and posed challenges to information accessibility. Furthermore, with the repeated cancellation of in-person lectures due to the COVID-19 pandemic, the need for a digital shift rapidly increased. Ostance proposed the construction of an "easy-to-understand information portal dedicated to learning," realizing a design that solves multiple issues with a single solution. It currently operates as a platform providing one-stop services such as unified searching for lecture and event information, and viewing video content.

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Summary

Challenges

Lifelong learning information was disseminated through paper publications (lifelong learning magazines) four times a year, but timely updates were not possible, and there were limitations in reaching ward residents with information.

The lifelong learning-related pages on the ward's official website had deep site hierarchies, resulting in low accessibility to necessary information.

Due to the COVID-19 pandemic, in-person lectures were successively canceled, making it an urgent task to provide learning opportunities through digital means. At the same time, it was necessary to bridge the digital divide to ensure that those unfamiliar with IT were not left behind.

Measures

Based on thorough interviews with Ota Ward officials, a plan was devised to solve multiple challenges with a single solution: "the construction of a learning portal."

The design concept "Study × Community = Good Life" was established. A simple UI and high color contrast were adopted for intuitive use by a wide range of age groups.

Functions were designed and developed considering both the usage scenarios of ward residents and the operational flow within the ward office, including multi-administrator functions, full-text search, video viewing support, and access restrictions.

Following the launch, continuous operational support was provided to implement improvements and functional adjustments for enhanced usability.

Results

Ota Ward's lifelong learning website "Ota Manabi no Mori" (otamanabi-no-mori.city.ota.tokyo.jp) was launched.

A platform was realized that provides unified searching for lecture and event information, circle information, and video content viewing.

A multi-administrator system was established, allowing staff from multiple departments to register information themselves, thereby improving the information dissemination capabilities of the entire ward.

Inquiries regarding this initiative can be made here.

Initiative Details

Designing a portal to solve multiple challenges with "a single solution," using the COVID-19 pandemic as a turning point

Ota Ward previously disseminated information through paper publications several times a year, but timely updates were not possible, and the ward's official website had deep hierarchies that made it difficult to access. The successive cancellation of in-person lectures due to the COVID-19 pandemic accelerated the decision for a digital shift.

Based on thorough interviews with officials, Ostance designed a proposal to solve the dispersed challenges with a single solution: "the construction of a learning portal." Under the concept of "Study × Community = Good Life," a simple UI and high color contrast were adopted for intuitive use by a wide range of age groups. In terms of functionality, features such as multi-administrator functions, full-text search, video viewing support, and access restrictions were designed and developed, considering both the usage scenarios of ward residents and the operational flow within the ward office.

Continuous support beyond the release, not just a one-time launch

Even after the launch of "Ota Manabi no Mori," Ostance has continuously collaborated with Ota Ward to implement improvements and functional adjustments for enhanced usability. We flexibly respond to issues and requests that arise from actual use by ward residents, and continue to provide support as a partner towards realizing an environment where "anyone can learn anytime."

Ostance has extensive experience in marketing support for the senior generation and can provide multifaceted expertise in the domain of "Seniors × Digital." We go beyond mere website construction. From planning and design that captures the essence of the problem to technology selection, development, and continuous operational improvement, we provide consistent, supportive assistance as a member of our clients' teams. Please feel free to contact us.

* Materials regarding CRM construction can be downloaded here.

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About Ostance Inc.

Ostance Inc. operates under the vision "A life with enjoyment in growing older," offering services for the senior generation. We also provide comprehensive support to companies serving the senior generation in areas such as business development/system development/customer acquisition and growth support/CRM design/customer support/research and analysis/user co-creation.

Ostance Corporate Services: https://ostance.com/services/business/

About "Senior DX Lab," a Research and Study Institute

"Senior DX Lab" has a mission to discover and propose unknown insights for creating positive changes in the lives of the senior generation through the use of IT. Ostance Inc., which operates "Shumi-bito Club," promotes joint research with experts who study seniors, based on the behavioral data and problem-solving knowledge of seniors that we possess.

"Senior DX Lab": https://ostance.com/lab/

Contact Us

For materials or inquiries regarding this case study or our services

Ostance Inc. Public Relations

Email: [email protected]

TEL: 03-6420-0990

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  • Source: PR TIMES
  • Category: 事例紹介