Icho Announces Grand Menu Revamp Starting June 16, 2026

Sales Overview

◆ Launch Date: Tuesday, June 16, 2026

◆ Available Stores: All Icho locations

◆ Full Menu Details (Available from June 16):

Icho: https://www.icho.co.jp/menu/

An overwhelming lineup of over 600 items to satisfy every family member's cravings

A vibrant selection of 91 new menu items is launching!

(*Including revised existing items)

Total of 657 items across main dishes and appetizers!

Icho has long been cherished as a community-focused Japanese restaurant where customers of all ages—from children to seniors—can enjoy meals together across three generations. For this revamp, aimed at delighting local communities even more, we've prepared an overwhelming total of 657 menu items, combining main courses and appetizers.

We offer diverse menus including assorted set meals, noodle dishes, and rice bowls, as well as luxurious sets perfect for celebrations and hearty set meals for those with big appetites—catering to every occasion.

We're enhancing Icho's signature 'joy of choosing' and delivering an even more exciting dining experience.

【New Menu Highlights】 (Examples)

◆ A Luxurious Set Meal for Special Occasions

Featuring a visually stunning seafood bowl generously topped with crab, salmon roe, and sea urchin, this menu is perfect for making special moments even more festive and satisfying.

Photo: Icho Set Meal (with small udon set) ¥2,690 (¥2,959 incl. tax)　　　　　with small soba set ¥2,780 (¥3,058 incl. tax)

◆ 13 Kinds of Seafood in One Bowl! Gunma’s Serious Take on Seafood Donburi

13 carefully selected premium toppings are beautifully arranged, overflowing from the bowl. Every bite delivers the fresh, rich flavors of the sea, combining visual appeal with outstanding satisfaction.

Gorgeous Seafood Donburi (with pickles and miso soup) ¥2,590 (¥2,849 incl. tax)

◆ Hearty Thick-Cut Pork Loin Set Meals That Go Perfectly with Rice

We've prepared premium thick-cut pork loin dishes emphasizing rich 'meaty texture' and juicy satisfaction.

250g thick-cut! Roast Pork Cutlet Set (with rice, miso soup, pickles, and a side dish) ¥1,490 (¥1,639 incl. tax)

Pork Saikyo-Yaki Set (with rice, miso soup, pickles, side dish, and salad) ¥1,490 (¥1,639 incl. tax)

Thick-Cut Pork Ginger Stir-Fry Set (with rice, miso soup, pickles, and side dish) ¥1,390 (¥1,529 incl. tax)

◆ Special Duck Broth with Rich Flavor

Revamping our classic duck dipping sauce, this special broth concentrates the rich flavor of duck thigh, the sweetness of duck fat, and the aroma of grilled green onions. The finely chopped duck meat pairs perfectly with Icho's house-made udon and soba noodles.

Photo: Duck Broth Soba ¥1,050 (¥1,155 incl. tax)　　　　　Duck Broth Udon ¥1,050 (¥1,155 incl. tax)

◆ Colorful Desserts Including Popular Mini Parfaits and Acai Bowls

The highly popular acai dessert makes its debut at Icho! A healthy yet satisfying new menu item attracting significant attention, especially among women.

Additionally, our adorable mini parfaits have been upgraded to a full lineup of 8 varieties!

The fun of choosing 'which one to pick' and the way they instantly brighten up the table make these Icho-original desserts a delightful treat for your 'second stomach'.

Left: Acai Yogurt Bowl ¥899 (¥988 incl. tax)　Right: Acai Parfait ¥699 (¥768 incl. tax)

Mini Parfaits (8 varieties) from ¥499 (¥548 incl. tax)

About Icho Corporation

Aim to Create Stores Deeply Rooted in the Community Through Creative Ideas and Challenges

We operate two brands—Japanese restaurant 'Icho' and yakiniku restaurant 'Banke'—primarily in the northern Kanto region.

Since opening our first store in Yobe, Tochigi Prefecture in 1999, we have expanded to 47 locations.

We welcome customers of all generations, from children to seniors.

With numerous private rooms, large banquet halls, and spacious parking lots, we provide a comfortable environment where guests can drive in with peace of mind, whether for family gatherings, local community events, or memorial services.

In recent years, we've deepened our community integration by actively using locally sourced ingredients through partnerships with regional producers and sponsoring local events and revitalization activities.

◆ Store Information

Icho: https://www.icho.co.jp/

◆ Company Overview

Company Name: Icho Corporation

Headquarters: 319-3 Kiyoharacho, Ota City, Gunma Prefecture

Representative: Masaki Haruta

Established: November 11, 2003