Dining-out frequency over the past year: 62% eat out at least once a month; food spending as a percentage of household income continues to rise slightly since 2022

Overview of Food Survey (2026) Cross Marketing Inc. conducted a 'Food Survey (2026)' among 3,000 men and women aged 20–69 residing in Japan's 47 prefectures. This edition focused on 'Dining-out and Food Awareness Behaviors,' analyzing dining-out realities, the percentage of household budget spent on food, and purchasing behaviors during price hikes.

### Key Findings - **Dining-out Reality**: Dining-out frequency over the last year shows that 32% dine out 'at least once a week' and 62% 'at least once a month,' with no significant changes from 2024. - **Household Budget and Food Expenses**: The Engel coefficient for fiscal 2025 increased from the previous year, reaching a high level of 28.8%. Among respondents aware of their food budget ratio, a trend of increasing food spending since 2022 was confirmed. - **Response to Price Hikes**: The most impact-felt items regarding price hikes include 'rice' (60%), 'eggs' (42%), and 'vegetables' (37%). Regarding purchasing behavior during price hikes, 34% say they 'often switch to cheaper products in the same category.' However, among those in their 60s, 43% say they 'often continue buying the products I always buy even if the price rises.' - **Trend Foods**: Regarding trend foods, items like Acai bowls and oats/oatmeal have reached a 40% recognition level.