Popular Chilled Dishes Include 'Cold Pasta' and 'Chilled Ramen'—Appetizing Even When Appetite Is Low, Refreshing, and Seasonally Enjoyable

Cross Marketing Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Mikito Igarashi) conducted a nationwide survey titled 'Survey on Chilled Dishes (2026)' targeting men and women aged 20 to 69. During hot seasons when appetite tends to decline, 'chilled dishes'—typically warm meals served cold—are gaining attention. This survey examined awareness of and interest in chilled dishes, their appeal, personal experiences, and recommended chilled menu items.

◆ For more survey results, visit: https://www.cross-m.co.jp/report/trend-eye/20260715chilledfood

Survey Results

The most recognized chilled dishes are 'cold pasta,' 'cold soup,' and 'chilled ramen,' each known to over 40% of respondents.

Among men, 'chilled ramen' is the most recognized at 42.9%. Women show significantly higher awareness (over 10 percentage points higher) of 'cold pasta,' 'cold soup,' and 'chilled zenzai/oshiruko' compared to men.

The most desired chilled dish is 'cold pasta' at 31.4%, followed by 'chilled ramen' and 'cold soup' in the 20% range.

Women expressed interest in a wider variety of chilled dishes than men.

Top appeals of chilled dishes include: 'can be eaten even with low appetite,' 'feels like it cools the body,' 'allows enjoyment of seasonal feelings,' and 'looks refreshingly cool.'

Respondents in their 60s rated all top four appeal factors particularly high.

Regarding home experiences with chilled dishes, common concerns include 'menus tend to become repetitive during prolonged hot weather.'

Additionally, women more frequently reported 'regretting feeling cold in the stomach or body.'

Desired or recommended chilled dishes include those that stimulate appetite or are easy to eat (e.g., oden, okonomiyaki, chawanmushi), simple-to-prepare dishes (e.g., cold pasta with prosciutto and tomatoes), and dessert-style dishes that offer enjoyable textures.

Survey Topics

□ Demographic questions

□ Chilled dishes you have heard of or seen

□ Chilled dishes you would like to try

□ Appeals of chilled dishes

□ Experiences with chilled dishes you relate to

□ Chilled dishes you would like to try or recommend

◆ Download the cross-tabulation data here: https://www.cross-m.co.jp/report/trend-eye/20260715chilledfood

Survey Overview

Method: Internet research (using Cross Marketing’s self-administered survey tool 'QiQUMO')

Region: All 47 prefectures of Japan

Target: Men and women aged 20–69

Survey Period: July 10 (Fri) – 11 (Sat), 2026

Valid Responses: 1,100 samples

* Due to rounding, percentages may not total exactly 100%

【Company Overview】

Company Name: Cross Marketing Co., Ltd. https://www.cross-m.co.jp/

Headquarters: 24F, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Founded: April 1, 2003

Representative: President and CEO Mikito Igarashi

Business: Marketing research services and related consulting

◆ Media Inquiries:

Marketing Department, Public Relations Cross Marketing Co., Ltd.

TEL: 03-6859-1192 FAX: 03-6859-2275

E-mail: [email protected]

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