[Free Materials Available] Minna no Kaigo Research Institute Releases New Data Tool to Visualize Occupancy Supply/Demand and Competitor Pricing within a 5km Radius for Nursing Care Executives and Facility Managers!

Minna no Kaigo Research Institute is a strategic data media outlet for nursing care corporation executives and facility managers, based on anonymized and statistical 1st Party Data from 'Minna no Kaigo,' one of Japan's largest nursing care platforms. It provides information and consulting support to help managers move away from 'experience and intuition' and make their next moves based on solid 'data (evidence).' The background for this service launch is the realization that macro statistics for all of Japan do not provide solutions for filling immediate vacancies. What is needed in nursing care management today is micro-level information: where demand exists within the facility's trade area and under what conditions nearby competitors are accepting residents. The institute has developed a web tool that visualizes three types of data: 1. 'Customer Acquisition Potential' data to identify missed segments; 2. 'Occupancy Supply/Demand Balance' data to understand the real-time gap between potential residents and available rooms; and 3. 'Price Revision Point' data to capture competitor price fluctuations. In a case study of Setagaya Ward, it was revealed that despite appearing to be a highly competitive area, there is latent demand in neighboring Chofu City, Mitaka City, and Nakahara Ward, Kawasaki City. Detailed materials can be requested via the official website.