Grandir Co., Ltd. (Headquarters: Kita-ku, Osaka; Representative Director: Masaki Takeda) announces that it acquired the women's apparel brand "COEL" from Big Hit Co., Ltd. (Headquarters: Edogawa-ku, Tokyo; Representative Director: Toshiyuki Yamada) on May 29, 2026. Along with this acquisition, we also announce that the brand name will be changed to "THE COEL." It has been 8 years since COEL was born. We have incorporated "THE" into the name to reflect our desire to more clearly and concretely integrate Youn-a's sensibilities and values into the brand story. The concept of the new logo is "a design that naturally expands inspiration when seen," and it has been finished with a design that evokes feminine curves and the image of an independent woman. After a six-month rebranding period, we plan to start order-based sales from December 2026.

FACT BOX

  • Source: PR TIMES
  • Category: press_release