[Proprietary Research] How to Maintain Interest After an Event Ends (Combeez Inc.)

How to Maintain Interest After an Event Ends

Combeez Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuichiro Yamazaki) conducted a research project on sustaining event engagement by implementing a staged publication of contest selection results.

### Overview of the Research The event subjected to this analysis was the '140-Character Work Literature Grand Prix.' In previous participatory events conducted by the company, attention tended to peak during the recruitment phase and subside quickly once the event ended.

To prevent interest from being a one-off occurrence, the company released submissions in stages, first publishing 'Primary Selection Passing Works' and then 'Award-Winning Works' on its website. By dividing the publication timing, the company aimed to prolong engagement.

### Objectives - **For Participants:** To provide an opportunity to see their submissions visualized, fostering anticipation. - **For Viewers:** To create a space where they can observe the event's ongoing excitement.

### Results Following the implementation of this strategy, the corporate website’s brand-name search index for April increased by approximately 28% compared to the previous month. This result exceeded the performance of the recruitment month (March), confirming that interest was successfully sustained as planned.

### Conclusion The results indicate that for event-based initiatives, the design of information release after the recruitment period is as crucial as the recruitment phase itself. Contest submissions themselves become attractive content; by releasing them in stages, companies can derive significant benefits, turning events into long-term web assets and valuable brand touchpoints.

--- Research Date: May 20, 2026 Measurement Period: April 1–30, 2026 Media: Event / Website Operations