Defeating Material Shortages Caused by Global Conditions! Selling New Kishu Nanko Ume Mayo Okaki in Plain Transparent Bags Because We Can't Make Packages! Includes a Project Where Customers Create Their Own One-of-a-Kind Package

Comfort Co., Ltd. (Headquarters: Wakayama City, Representative Director: Toshiya Yamazoe), which produces local Wakayama gourmet foods, will hold an advance test sale of its new product 'Kishu Nanko Ume Mayo Okaki (tentative name)' for two days during the Golden Week (GW) on April 29 (Wed) and 30 (Thu), 2026, at 'Toretore Ichiba Nanki Shirahama' in Shirahama Town, Wakayama Prefecture.

This sale is an emergency measure taken after it became difficult to produce original packaging due to a supply shortage of packaging materials caused by recent global conditions. Taking off the 'makeup' of design entirely, we will test the true value of the taste in the 'transparent plain bags' exactly as the prototypes arrived from the manufacturer.

We will also prepare a project where customers can draw pictures and messages as they like on plain white stickers right there on the spot, turning it into the only one product in the world.

↑ The prototype that arrived from the manufacturer. We decided to sell it exactly in this state.

↑ We will provide markers and stickers so you can finish it into the world's only original okaki like this.

Background: A Global 'Packaging Panic' Hit Right After the Taste Was Perfected

Our company excels at producing products that sharpen the unique characteristics of local Wakayama ingredients, such as 'Plum candy that tastes like plum juice'. Development of the new 'Kishu Nanko Ume x Mayonnaise' okaki started this January, and after repeated prototyping, we finally locked in the perfect taste.

However, just as we were about to order original bags for mass production, we faced a situation where material manufacturers suspended accepting orders for new package manufacturing due to logistics disruptions caused by changes in global conditions and the resulting explosive increase in domestic material orders.

Purpose of the Project: A Reversal of Thinking to Turn Material Shortage into 'Excitement'

While feeling the frustration of 'having absolute confidence in the taste but being unable to sell it because there are no bags', what caught our eye was the 'prototype in a transparent bag' that had just arrived from the manufacturer.

We don't need unnecessary decorations. Let's deliver it exactly as it is. We decided not to yield to the irresistible external factor of material shortages, but rather to have people enjoy the current situation. Furthermore, our female producer, Yuko Miyamoto, came up with a 'participatory' sales format where customers themselves put plain stickers on the package and draw with markers. We will set up a handmade package corner in a section of the sales area at Toretore Ichiba, so people can enjoy creating the only package design in the world.

Project Overview: Golden Week 'Toretore Ichiba' Limited Event

Sales Location: Toretore Ichiba Nanki Shirahama (2521 Katata, Shirahama-cho, Nishimuro-gun, Wakayama Prefecture) Release Date: April 29 (Wed/Holiday) and 30 (Thu), 2026 Project Details: Since we cannot make the original bags for Ume Mayo Okaki (tentative name), we will sell them in plain bags & please make your own one-of-a-kind package instead Drawing Customization: Using plain stickers and markers, customers can freely draw illustrations and product names and stick them on the package. SNS Campaign: If you post on Instagram with the hashtag '#OriginalUmeMayo', 5 lucky winners will be chosen by lottery to receive 5 bags of Ume Mayo Arare (tentative) when the package design is officially completed. The application deadline is May 6 (Wed), and winners will be notified via Instagram DM.

Wakayama's largest tourist facility, Toretore Ichiba Nanki Shirahama

Comment from Representative Director Toshiya Yamazoe

'For our company as an SME, this material shortage is a huge wall, but rather than lamenting it, we want to deliver smiles to our customers in the best way possible right now. This 'transparent state' is a symbol of our resolve.'

About Comfort Co., Ltd.

A food wholesale and production company that unearths attractive foods from all over the country from the perspective of female buyers and delivers them nationwide along with unique promotional materials. The products utilizing Wakayama local produce planned in-house are also highly evaluated.

Wholesale-only EC site 'Gotouchi Gourmet Shiire.com' https://gourmet-shiire.com/

[Inquiries regarding this matter] Comfort Co., Ltd. Contact: Toshiya Yamazoe Phone: 073-488-2133