The Optimal Solution for 'Drinking Recovery.' 'Esperanza El Capitan,' Fusing the Power of Traditional Plants with Creativity, to Exhibit at 'SPORTEC 2026' from July 8th!

Esperanza El Capitan

Cornerstone Inc. (Headquarters: Saitama Prefecture, Representative Director: Norikatsu Hayami), a creative company contributing to people's well-being by fusing four domains: 'video,' 'design,' 'aroma,' and 'self-care,' will exhibit its first product from the self-care brand 'Esperanza,' the high-performance beverage 'Esperanza El Capitan,' at 'SPORTEC 2026,' Japan's largest comprehensive exhibition for the sports and health industries, to be held at Tokyo Big Sight from July 8, 2026.

Becoming a Canoe Japan Representative at Age 50! Top Athletes and SNS Users are Rapidly Increasing Their Consumption

Currently, it is gaining attention on social media as 'next-generation self-care,' and we are being introduced by many highly discerning creators and athletes, including popular fitness trainer @anna97114, model @yuna_kojyo, and ocean canoe athlete Naoto Uchida.

@anna97114 tried it.

@yuna_kojyo Mr. Uchida

Becoming a Canoe Japan Representative at Age 50!

Notably, ocean canoe athlete Naoto Uchida began incorporating 'Esperanza El Capitan' in April of this year. He has utilized it for recovery from grueling daily training, and at the age of 50, he achieved the remarkable feat of securing a 'Japan representative' position in June of this year, demonstrating its overwhelming performance and recovery power!

Mr. Uchida

SPORTEC 2026 Limited Campaign: Gift to 300 Influencers! A Miraculous Fusion with the Soda That Caused a Buzz at the Expo

We will implement the following two special campaigns tailored to our visitors:

1. [For General Visitors] Special Tasting of 'Esperanza El Capitan'

We will offer tastings of 'Esperanza El Capitan' to everyone who visits our booth. Please experience the '10ml shock' born from the fusion of the historically-backed power of hawthorn and modern creativity at the venue.

2. [Limited to 300 Influencers] Premium Gifting

We will present the following luxurious set on the spot to 300 influencers who can share information on social media, etc. (※ Limited quantity, account required).

Hawthorn Soda

● 'Esperanza El Capitan' (1 bottle)

● Limited 'Hawthorn Drink' (Not for sale, sold at the Osaka Expo)

※ This special hawthorn drink, which captivated many with its refreshing taste and reliable ingredients at the Osaka Expo, has been specially prepared for SPORTEC as a non-sale item.

Development Background: 20 Years of Achievement and the Globally Recognized Efficacy of 'Hawthorn'

Fatigue does not occur suddenly. Superoxide, a reactive oxygen species generated during daily activities and exercise, causes minor damage that accumulates in the body, leading to fatigue. Extinguishing this 'spark of fatigue' on the same day is key to maintaining a healthy rhythm.

The main ingredient of this product, 'hawthorn,' has an astonishing history and proven efficacy. It has been treasured as medicinal food in China for over 2000 years, and in modern Western countries, it is called 'hawthorn berry' and is even used in the treatment of heart disease, demonstrating its globally recognized benefits.

We have extracted and concentrated the power of this traditional plant to its fullest extent through a partnership with NDC Co., Ltd., which has a solid track record in hawthorn health food development for the past 20 years. By adding our company's creative perspective, we have elevated it into a high-performance beverage optimized for modern high-performers.

Three Main Features of 'Esperanza El Capitan'

Esperanza El Capitan

Just 10ml a day. 'Ultra-Concentrated' Maximizing the Power of Hawthorn

We concentrate the traditional power of hawthorn using proprietary technology. While keeping the recommended intake to just 10ml per serving, it delivers the necessary ingredients directly. It enables easy and highly efficient care even in harsh conditions requiring high recovery power.

Caffeine-Free Formula. Nighttime Routine for Tomorrow's Explosive Power

Being a caffeine-free formula that does not interfere with sleep quality, it is ideal for a 'nighttime routine' before bed. It guides the mind and body into deep rest at the end of the day, preparing the ground for optimal performance the next morning.

Changes Felt from the 3rd Day. Monitors Amazed by the Overwhelming Speed

In preliminary monitor surveys, many respondents reported 'feeling a change from the 3rd day' (※). The tangible results in a short period support the motivation of professionals seeking results.

※ Based on internal research and monitor survey feedback; does not guarantee effectiveness.

SPORTEC 2026 Exhibition Details

Experience the next generation of self-care at the venue, a fusion of historically-backed hawthorn power, modern creativity, and the flavors that captivated the world at the Expo.

Dates: July 8, 2026 (Wed) - July 10, 2026 (Fri) 10:00 - 17:00

Venue: Tokyo Big Sight

Booth: E1-3-35

Exhibition Contents:

Exhibition of 'Esperanza El Capitan'

Gift campaign limited to 300 influencers ('El Capitan' product & hawthorn soda sold at Osaka Expo)

Tasting experience for general visitors

[Advance Registration and Invitation Code Information]

Advance online registration is required for admission to this exhibition.

Please register from the official website below, entering our 'Invitation Code.'

(Admission will be free upon presentation of the admission ticket issued after registration is complete.)

SPORTEC 2026 Official Website: https://sportec2026.reg.tsoint.jp/ja/client-register

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Invitation Code: SP100040

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Product Overview

Brand Name: Esperanza

Product Name: Esperanza El Capitan

Joint Development: NDC Co., Ltd.

Sales Site (Mana Care STORE): https://www.mana-selfcare.com/

Contact Information for Inquiries

Cornerstone Inc. Contact: Norikatsu Hayami Email: [email protected]