What's Your Favorite 'Oshi-katsu' Genre? Does the Quality of Fandom Activities Change with Drinks? Why 'Black Tea' is Chosen for Video Viewing and Lingering Moments

Sakuras Co., Ltd. (Location: Chuo-ku, Tokyo; Representative Director: Kensuke Yamamoto) conducted a survey on the "correlation between Oshi-katsu and black tea" targeting individuals who engage in Oshi-katsu and enjoy black tea.

In recent years, "Oshi-katsu" has established itself as a lifestyle beyond a mere hobby.

Within this context, "black tea," with its vibrant aroma and color, tends to be favored in scenes of Oshi-katsu, such as enjoying merchandise or posting on social media.

So, why is black tea chosen during Oshi-katsu?

Also, what kind of mood or emotional value is sought from black tea?

Therefore, Sakuras Co., Ltd., which operates "SuQ Cha," a brand handling Japanese black teas nationwide (https://www.suqcha.com/), conducted this survey on the "correlation between Oshi-katsu and black tea" targeting Oshi-katsu enthusiasts who like black tea.

<Survey Summary>

- Key points when choosing a beverage for Oshi-katsu include "ability to immerse in a worldview," "not getting tired of drinking for a long time," and "matching the Oshi's image."

- It was found that approximately 40% drink "black tea" when immersing themselves in a worldview or enjoying lingering feelings.

The full details of the survey results can be viewed at the URL below.

https://www.suqcha.com/view/page/blog_investigation06

Survey Outline: Survey on the "correlation between Oshi-katsu and black tea"

[Survey Period] March 31, 2026 (Tuesday) - April 1, 2026 (Wednesday)

[Survey Method] Internet survey by PRIZMA (https://www.prizma-link.com/press)

[Number of Respondents] 1,002 people

[Target Audience] Monitors who responded that they engage in Oshi-katsu and like black tea at the time of the survey.

[Survey Source] Sakuras Co., Ltd. (https://www.suqcha.com/)

[Monitor Provider] Sacrisa

Approximately 60% enjoy "watching recordings, streaming, or DVDs"! What are the key points for choosing a beverage for Oshi-katsu?

First, when asked about "your 'Oshi' genre," the most common answer was 'Idols/Talents (45.7%),' followed by 'Anime/Manga/Games (2D) (34.1%)' and 'Artists (28.8%).'

The top ranks included a wide range of genres, from real-life figures like 'Idols/Talents' to 'Anime/Manga/Games (2D)' and 'Artists.'

This result indicates that the objects of Oshi-katsu are diversifying, not limited to specific fields.

So, what kind of Oshi-katsu activities do people engage in outside of live and event venues?

When asked about "Oshi-katsu activities you do at home or cafes, other than participating in live events," the most common answer was 'watching recordings, streaming, or DVDs (62.0%),' followed by 'gathering/sharing information on SNS (53.5%)' and 'organizing merchandise/creating altars (displays) (31.8%).'

Digital activities such as "video viewing" and "SNS usage" dominated the top positions, suggesting that people value time to easily interact with their Oshi in their daily lives, regardless of time or place.

Additionally, approximately 30% enjoy "organizing merchandise/creating altars," indicating that decorating their living spaces with Oshi merchandise, in addition to digital information gathering, contributes to daily healing and vitality.

Amidst this, what is sought in a beverage to accompany Oshi-katsu at home, etc.?

When asked about "important factors when choosing a beverage for Oshi-katsu," the most common answers were 'being able to relax and immerse in the worldview (36.6%),' 'not getting tired of drinking for a long time (35.1%),' and 'matching the Oshi's image (color, scent, atmosphere) (29.3%).'

"Ease of drinking" that doesn't interrupt immersion in Oshi-katsu, such as "relaxation effects" and "ability to continue drinking for a long time," ranked high.

Furthermore, about 30% also value "matching the Oshi's image," suggesting that beverages are not merely for hydration but are chosen as important items to further enhance the mood of Oshi-katsu.

Approximately 40% answered "black tea" as their companion when "immersing in a worldview"! The deep connection between Oshi-katsu and black tea.

So, do the chosen beverages change depending on the activity scene?

When asked "what kind of beverages do you drink in each 'scene' of Oshi-katsu," the following results were obtained:

'Coffee' tended to be chosen for "when getting pumped up (e.g., before traveling, concentrating on work)," while 'black tea' was chosen more frequently for "when immersing in a worldview (e.g., watching videos, reading)" and "when enjoying lingering feelings (e.g., after events, chatting).