Kyoto Organic Matcha & Sendai Strawberry Jam Hit EC: Sunny Apricot Launches Online Store

Sunny Apricot Co., Ltd. (Natori, Miyagi; CEO: Nagatake Sasaki) officially launched its e-commerce store on May 21, 2026, expanding beyond its kitchen car operations. The launch follows a Makuake crowdfunding campaign that reached 569% of its funding goal, drawing support from customers across Japan. The EC store at https://sunny-apricot.myshopify.com offers 100% organic matcha sourced from a long-established Kyoto tea manufacturer, a Kaga Yamanaka lacquerware matcha shaker, and Sendai strawberry craft jam. The flagship product is a fruit matcha latte set that lets customers shake and prepare their own drink at home, delivering both visual appeal and a hands-on tea experience. CEO Sasaki holds a Japan Tea Instructor qualification and aims to make Japanese tea more accessible. The company plans to expand its jam lineup using seasonal fruits from Miyagi and Tohoku. Future plans include growing the product range for both personal use and gifting, while supporting tea consumption and farmers.