[2nd Anniversary] Holding a Customer Vote Project to Turn Popular Samoyeds into Plush Toys, Launching a Guest-Participatory Project

To commemorate its 2nd anniversary, Samoyed Cafe Moffu will hold a guest-participatory event titled "Vote for the Dog to Become a Plush Toy Campaign" at its Tokyo Harajuku and Osaka Shinsaibashi stores from Sunday, May 10, 2026, to Wednesday, June 10, 2026.

In this campaign, customers visiting the stores will vote among the resident Samoyed dogs to decide "which dog will be turned into a plush toy." The dog that receives the most votes at each store is planned to be made into an actual plush toy.

"Bringing your 'oshi' (favorite) home in a tangible form." This is a special project realized only for the 2nd anniversary, created together with guests.

### Campaign Details

#### Event Period Sunday, May 10, 2026, to Wednesday, June 10, 2026

#### Participating Stores Tokyo Harajuku Store / Osaka Shinsaibashi Store

#### How to Participate One vote per visiting guest for their favorite dog

#### Voting Target Select one dog from those displayed in each store

#### Results Announcement To be announced on SNS and at stores after the campaign ends. The dog that wins first place at each store is planned to be made into a plush toy.

### Harajuku Store

#### How to Participate [STEP 1] Please visit the Tokyo Harajuku Store or Osaka Shinsaibashi Store during the campaign period.

[STEP 2] Please choose the dog you would like to turn into a plush toy from those displayed in the store.

[STEP 3] When exiting, the staff will ask for your voted dog, so please inform them.

[STEP 4] The dog with the most votes at each store will become a plush toy! Look forward to the results.

### Shinsaibashi Store

### Background of the Project

Samoyed Cafe Moffu aims to provide a warm space like a "second home," welcoming many customers through interaction with dogs.

To mark its 2nd anniversary, this campaign is being held as a project created together with our guests who have supported us daily.

Cooperating company: Lian Co., Ltd.

Lian Co., Ltd. is a manufacturer primarily focused on plush toy production, guided by the philosophy of "giving shape to fun," delivering joy to many people through manufacturing that creates deep emotion and surprise. The company's cherished concept of "connection (Lian)" deeply resonates with Samoyed Cafe Moffu's concept of a "second home."

This voting campaign has received sponsorship as a project that connects people and dogs, guests and stores, and memories and the future.

This project, where the "oshi" (favorite) feelings of visiting guests take shape as a plush toy, is not merely commercialization but also a project to embody bonds. As the aspirations of both companies converge, we will deliver a heartwarming new experience.

X (Lian Co., Ltd.) https://x.com/lian92316407

### Company Overview

#### Company Name Samoyed Cafe Moffu Co., Ltd.

#### Store Locations ▶︎Tokyo Harajuku Store B1F, 3-21-21 Jingumae, Shibuya-ku, Tokyo 150-0001

▶︎Tokyo Takeshita Street 2F, Om169 Building, 1-6-9 Jingumae, Shibuya-ku, Tokyo 150-0001

▶︎Osaka Shinsaibashi Store 2F, Shinsaibashi Urban Court, 1-15-13 Nishishinsaibashi, Chuo-ku, Osaka 542-0086

#### Business Description Samoyed Cafe

#### Homepage https://samoyedmoffu.com/

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