San Marino (Headquarters: Sumida-ku, Tokyo; Representative Director: Yasuhiro Oya), which manufactures, wholesales, and retails apparel and fashion goods, will release a collaboration T-shirt from its American surf brand "The Endless Summer" with "Mack Trucks," a long-established American truck manufacturer.

Mack Trucks, rooted in "Mack Brothers Company" founded in Brooklyn, New York in 1900, is widely known for its bulldog trademark and has supported American logistics for many years. It has also appeared in numerous films such as "Convoy," "Mad Max," "Die Hard," "Cars," and "Transformers," and its rugged and powerful image boasts high recognition in the culture scene. Furthermore, in the 1970s, bulldog-motif piggy banks were distributed as novelties, becoming widely known in Japan through displays at the TENDERLOIN main store. Today, it maintains strong popularity as an iconic presence, trading at high prices in the vintage market.

This collaboration features an original graphic combining TES's iconic French Bulldog (BUHI) with Mack Trucks' symbolic English Bulldog. With respect for Mack Trucks, the design depicts two bulldogs co-starring amicably, creating a playful and story-rich design characteristic of the brand.

The body uses original heavy-weight jersey American cotton, faithfully reproduced in Japan, which is characterized by a washed-out texture. While tightly woven, it maintains softness, offering a comfortable fit combined with robustness. In addition, all fabrics and sewing are unified in Japan, achieving quality that can be cherished for a long time.

Selling price: 9,900 yen each (TAX IN) Delivery: Late May MADE IN JAPAN

●Retailers The Endless Summer Online Store (https://the-endless-summer.jp) ZOZOTOWN (https://zozo.jp/shop/naval/?p_scpid=8633)

●About The Endless Summer Brand Overview: https://the-endless-summer.jp/pages/philosophy Instagram: https://www.instagram.com/the_endless_summer_apparel/

'The Endless Summer,' a representative surfing documentary filmed in 1964, was produced on a low budget of $50,000 and generated over $30 million in revenue worldwide, becoming an immortal surfing movie. The brand expresses the creative world of this film through fashion and art, developing collections that evoke a new yet nostalgic relaxed lifestyle.

●Contact Information San Marino Co., Ltd. TEL: 03-3634-5122

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Organizations: Mack Trucks