Transforming School Promotional Items from 'Giving Away' to 'Communicating': Launch of Book-Style School-Original PR Confectionery 'Shikakehon LIBRO SWEE2'

Shikake to Design Co., Ltd. (Kobe, Hyogo Prefecture; CEO: Koichi Morimoto) has launched the book-shaped, school-original PR confectionery 'Shikakehon LIBRO SWEE2 (Libro Sweets)' for universities, junior colleges, vocational schools, and high schools.

'Shikakehon LIBRO SWEE2' is an admissions PR tool that places baked goods into a school-customized book-style package.

It combines the ability to convey information—such as a school's appeal and educational features—with the special feeling recipients experience upon receiving it.

It can be widely used in various admissions PR scenarios, including open campus event gifts, souvenirs for school or cram school visits, and various campaigns.

Why We Considered School Promotional Items as 'Communication Tools'

At open campus events, university consultation sessions, and school visits, various promotional items such as pens and clear files are commonly used.

While practical and easy to distribute, it is difficult for these items to effectively communicate a school's unique characteristics, educational content, or brand message.

When handing out promotional items, why not deliver not just the school's name, but also its unique appeal?

This idea led to the creation of 'Shikakehon LIBRO SWEE2'.

Packing a School's Appeal into a Book-Style Package

'Shikakehon LIBRO SWEE2' uses an original package designed to resemble a book.

Not only the cover, but also the spine and inner sides of the box can be utilized, allowing various information to be displayed according to each school's goals.

For example:

- Introduction to faculties, departments, and educational features - Student messages and campus life - Open campus event details - QR codes linking to websites

A school's appeal can be compiled into a single booklet.

Deliver information like a school brochure, yet hand it out casually as a promotional gift. It can be used as a 'mini school guide' that leverages the book-like shape.

Adding a Sense of 'Specialness' with Baked Goods

Each package contains two baked confections.

By combining the joy of opening a book-like package with the pleasure of tasting sweets, it not only delivers information but also creates a small surprise and conversation starter upon receipt.

It serves both as 'PR' that communicates school information and as a 'promotional gift' that brings joy to recipients.

This dual role is the defining feature of 'Shikakehon LIBRO SWEE2'.

- Choose from four baked confection flavors

*Allergens contained in this product (out of 28 regulated items): wheat, egg, milk, soy

12 Proposed Use Cases Including Open Campus and School Visits

'Shikakehon LIBRO SWEE2' can be used not only as a gift for open campus attendees but also in various admissions PR situations.

The following 12 use cases (and more) are introduced in the 'School Promotional Item Usage Guide'.

- Open campus attendance gift - Early reservation benefit - Friend referral campaign - Repeat reservation benefit - Survey response reward - Souvenir for school or cram school visits - University consultation events and off-campus guidance sessions - Various campaigns

We propose using it not merely as a 'giveaway', but as a tool to boost attendance and spark conversations, tailored to your school's admissions PR strategy.

Flexible Split Deliveries Aligned with Event Scale and Annual PR Schedule

Minimum order quantity: 1,000 boxes.

In addition to full delivery at once, we also support split deliveries according to your annual event schedule and required quantities—such as for open campus events, consultation sessions, and school visits.

Even if 'using 1,000 boxes at once is difficult', you can strategically use them across multiple events and PR activities.

This system allows a single original PR tool to be used throughout the year, adjusted to the scale of each event.

[Delivery Example] Ordering 1,000 boxes delivered in four split shipments.

*Deliveries are made in increments of 60 boxes

Product Overview

Product Name

Shikakehon LIBRO SWEE2 (Libro Sweets)

Product Category

Book-Style School-Original PR Confectionery

Contents

2 baked confections per box (5-piece boxes also available)

Flavors

Plain / Chocolate / Caramel / Lemon

Dimensions

W90 × H125 × D50mm

Minimum Order Quantity

1,000 boxes

Packaging

Custom school-original design available

Delivery

Split deliveries available according to annual schedule and event scale

Free Release of 'School Promotional Item Usage Guide' for Admissions PR Staff

Coinciding with the launch of 'Shikakehon LIBRO SWEE2 (Libro Sweets)', we are offering a free 'School Promotional Item Usage Guide' for admissions PR staff.

It introduces 12 usage scenarios, including open campus gifts, early reservations, friend referrals, repeat reservations, survey rewards, and souvenirs for school or cram school visits.

It also covers product specifications, pricing, and split delivery options aligned with annual event schedules.

Please refer to it when selecting annual promotional items or exploring new ways to use them in admissions PR.

https://online.fliphtml5.com/bzayp/waxa/

Download the School Promotional Item Usage Guide here

'While working in school PR, I've long believed promotional items could be used more effectively in admissions outreach.

They should convey a school's appeal and also bring a little joy to recipients. I hope 'Shikakehon LIBRO SWEE2 (Libro Sweets)' becomes a new communication catalyst connecting schools with prospective students and parents.'

Shikake to Design Co., Ltd.

CEO Koichi Morimoto

About Shikake to Design Co., Ltd.

Shikake to Design Co., Ltd. supports admissions PR and branding for universities, vocational schools, and high schools, centered on the concept of 'Shikake (marketing) × Design (creativity)'.

We handle communication design that conveys a school's appeal, including university brochures, school guides, websites, videos, and open campus planning.