Generative AI in Owned Media: Survey Reveals Efficiency vs Quality Challenges

Simplique Co., Ltd., which supports SEO and content marketing, surveyed 100 owned media operators on generative AI usage. Results show over 90% use AI, yet many face challenges like lacking uniqueness, checking for hallucinations, and smaller-than-expected resource reductions.

Key findings: - Top challenges are planning/keyword selection (60%), writing (57%), and drafting structures (50%). - 42% use AI mainly for writing with human editing, while 35% use it for ideas/drafting. Only 5% don't use AI. - Concerns include lacking uniqueness (52%), declining quality/expertise (42%), hallucination checks (40%), and SEO impact (25%). - Time/cost savings: 50% reported a 20-30% reduction, 13% saw over 50% reduction, 27% saw no change, and 8% saw increases. - Future operations: 63% believe AI should handle efficiency while humans focus on adding uniqueness like expert supervision.